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Nurturing the Pricing and Value Mind-Set to Fuel the Growth: A Bottom-Up Approach

Maria Kolesnikova | Pricing Manager
This article examines the major obstacles preventing organisations from fully embracing the pricing and value culture as part of their customer excellence and growth journey. The author discusses how different actions, including those at a very bottom level of the pricing organisation, can contribute to the implementation of the pricing mind-set, accelerating top management's strategy.
Maria is an experienced pricing professional in B2B with over 15 years of overall professional experience. Her career fields also include finance, strategy, and commercial excellence. She has expertise in various industries, such as fertilizers, oil and gas, and packaging. In her pricing roles, Maria has been focusing on building a robust pricing infrastructure and governance, expanding the pricing team's capabilities, and developing pricing strategies and analytics to facilitate decision-making. Maria's key professional interest lies in transforming customer needs into value creation through pricing solutions based on strong cross-functional collaboration. Maria is based in Paris. She holds a bachelor’s degree in economics and an MBA from INSEAD