Arian Oosthoek is the co-founder at SYMSON, an intelligent pricing platform using AI and ML to help companies automate their pricing process and better capture margins and increase revenue. He has a Master’s Degree in Economics & Business Economics from Erasmus University, Rotterdam. He has since been involved in various projects bringing science, data science and software development together to create valuable products for the market. Arian currently helps companies understand the importance of applying pricing algorithms and is leading the price sensitivity developments within SYMSON.