George is an AI Founder building the future of Price Optimization. He has a successful journey as an entrepreneur, having raised $9m in VC funding and collaborated with Fortune 500 clients worldwide. He is recognized as a Top 100 Thought Leader in AI and Top Voice 2023 by Thinkers360. Has designed & launched AI applications, including price optimization, and created predictive models that proved accurate over the years. Part of his work has been published in renowned international journals and book publishers like Elsevier and Foresight. His latest venture, FutureUP, embodies his 25+ years of expertise, merging Pricing and AI technologies to empower enterprises to optimize pricing and achieve their sales & profitability goals.