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Six RGM Levers to Win in the Current Crisis

Dan Zatta | Head of Sales, Pricing & TopLine Strategies and Partner | Valcon.
In the current, challenging market context, companies need to calibrate RGM levers to succeed. Based on our project experience we share six levers that can be activated to obtain substantial benefits.
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Dan Zatta is Head of Sales, Pricing & TopLine Strategies and Partner at the international management consulting company Valcon. As advisor he has conducted a high amount of successful RGM transformations. He is the author of the international best seller ‘The Pricing Model Revolution’ (Wiley 2022) translated into 10+ languages and his new book ‘The 10 Rules of Highly Effective Pricing’ (Wiley 2023) will be available end of 2023.