Dr. Marcus F. Demmelmair has been helping firms to shape and implement effective pricing and growth strategies at the intersection between business, analytics and technology for more than 10 years. Marcus is a thought leader and consultant supporting clients in Europe, the Americas and Asia to generate top and bottom-line growth. Reach Marcus at mdemmelmair@horvath-partners.com 

Francesco Quartuccio has more than 20 years of experience both in pricing consulting as well as in leading positions in the industry. Through his projects he has been able to deliver company profit increase between 2% and 8% either for B2B and B2C companies covering pricing strategy, pricing implementation and commercial steering. Reach Francesco at francesco.quartuccio@horvath-partners.com

Ineke Katharina Wessendorf is specialized on market strategy, sales and pricing for more than 9 years. With her strong analytical and strategic skill set, Ineke has supported SME and global cooperations, particularly in the chemical, industrial goods & services, and automotive industry. Reach Ineke at iwessendorf@horvath-partners.com