With more than 25 years of experience, Nicolai specializes in large-scale commercial transformation programs, with a focus on driving significant, sustainable growth for his clients. Over the course of his career, he has successfully led more than 60 strategic growth pro- grams, helping organizations reshape their growth trajectories by unlocking key strategic growth levers, centered around executing commercial programs that generate both short-term revenue and long-term profit growth through well-structured "fund-the-journey" strategies. He is particularly passionate about sustainability and how it can be leveraged as a competitive advantage in today’s marketplace and has dedicated much of his expertise to helping companies tap into this powerful, consumer-driven megatrend, enabling them to gain market share while con- tributing to a carbon-neutral future. This is a subject he explores in depth in his latest book, The Demand Revolution (2024), published by MIT and Sloan School of Management as part of their "Management on the Cutting Edge" series. Beyond his role as an executive advisor, he actively invests in and sits on the boards of start-ups and scale-ups focused on making a positive impact in the world. Reach Nicolai at nicolai.brobyeckert@simon-kucher.com