Mitch is the Profit Evangelist and VP Product Marketing at Vendavo with decades of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term supply agreements with leading global manufacturers. Reach Mitch at mdlee@vendavo.com