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Rahul Ubgade | VP, Consumer, Retail & Logistics (CRL) | Infosys
Alkistis Papantoniou | Associate Manager RGM & Supply Chain | Infosys
Akshita Ahuja | Senior Consultant Consumer Goods & Retail

Understanding Consumers’ Willingness to Pay for Driving Smarter RGM Decisions

Introducing a pricing tool is often a catalyst for broader pricing transformation, but many initiatives fail by treating tool selection as a purely technical exercise. Successful organizations embed tool decisions within a clear pricing ambition, governance model, and target operating model from the outset. This article outlines how to approach pricing tool selection and rollout as an integral part of an E2E pricing transformation, ensuring the tool enables better decisions, consistent execution, and sustainable adoption. When aligned with strategy, processes, and people, pricing tools become a powerful accelerator of value realization rather than a standalone IT solution.
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30+ years of FMCG/Retail industry experience with expertise in revenue growth management, digital transformation, and supply chain. Rahul leverages 30+ years of FMCG and Retail industry expertise to drive Revenue Growth Management initiatives and digital transformation for clients as a trusted advisor. Specializing in pricing, assortment, route to market, strategies, and advanced analytics, he partners with FMCG companies to deliver growth, cost savings and enhanced operational agility through cutting edge digital solutions.
12+ years of experience working with FMCGs as a strategy consultant and domain expert, developing capabilities and tools for the RGM and Supply Chain practice. Alkistis leverages 12+ years if working with FMCGs focusing on growth and efficiency, developing strategies, capabilities and tools for the RGM and Supply Chain practice.
10+ years of experience working with FMCG and retail industry with expertise in revenue growth management, operational strategies, digital transformation, data foundation for automation/AI. Akshita brings 10+ years of  experience in strategy and digital transformation across consumer goods and retail, driving growth, efficiency and data‑led decision‑making. She specializes in revenue growth management, operational strategy, process optimisation and business transformation—leading end‑to‑end delivery from design to execution.