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Why using the all-purpose word ‘pricing’ is simply wrong

Pol Vanaerde | President of EPP | EPP
Words wield remarkable power in shaping perceptions and facilitating understanding. For a couple of years now, we have observed that the word ‘pricing’ for many teams does not cover the full modern, and more strategic, role and intent – and in a sense is simply not the right word.
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Pol has a successful market strategy track-record. He was responsible for the European launch of Alpro and elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips. Pricing was always one of his key responsibilities. He is the initiator and president of EPP- Pricing Platform Furthermore, Pol is still engaged in pricing and value monetization projects, also guest lecturer and trainer at in different industries worldwide.