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Winning the Pricing Game

Loon Spielmann | Vice President of Pricing Strategy | Bosch Rexroth
In the opaque world of B2B, where pricing isn't readily transparent and deal structures are complex, competitive pricing intelligence becomes paramount. Winning deals hinges on understanding the competitive landscape – securing contracts at prices that ensure profitability, not just market share. Yet, many B2B pricing teams struggle to integrate this crucial practice. Let's unpack the obstacles and offer actionable solutions.
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Loon Spielmann is the Vice President of Pricing Strategy at Bosch Rexroth, bringing over 20 years of experience in pricing and competitive intelligence from the medical device industry to the industrial automation sector. He specializes in developing and implementing global pricing strategies that drive profitable growth. His focus is on empowering sales teams with data-driven insights and tools to strengthen value propositions and optimize competitive price positioning. His proven ability to synthesize pricing strategy with competitive intelligence, honed in the highly competitive B2B market, is now a key asset in shaping Bosch Rexroth's pricing approach across its diverse and complex product portfolio.