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Winning with RGM

Mariam Ghabrial | Marketing & PR Director | Marketeers
As inflation and competitive pressure intensify across the FMCG sector, brands face a critical challenge: how to protect profitability without compromising brand equity. This article explores how industry leaders are meeting that challenge by embedding Revenue Growth Management (RGM) into the heart of their commercial strategy.
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Mariam Ghabrial is a marketing and insights expert, guiding businesses in turning consumer insights into actionable revenue growth management strategies. As the Marketing & PR Lead at Marketeers, she plays a key role in shaping industry conversations and driving impact. With a background in advertising at FP7 McCann, she has worked with global brands like Nestlé and Orange, gaining deep expertise in market dynamics. Her contributions have earned her the "Making a Difference" award from UNICEF and the "Pioneer" title from ESOMAR for advancing Competitive Intelligence research in Africa. Passionate about simplifying decision-making, Mariam helps businesses accelerate growth through informed, strategic choices.