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TPO

Trade Promotion Optimization (TPO) Masterclass

This masterclass provides a comprehensive roadmap to designing and executing successful Trade Promotion Optimization(TPO) projects. Participants will gain actionable insights and tools to:

  • Master the fundamentals of TPO and understand its strategic impact on CPG businesses.
  • Develop a clear action plan for successful TPO projects, focusing on ROI-driven goals.
  • Build and apply algorithms to evaluate baseline performance, uplift drivers, and promotional outcomes.
  • See how the application of a TPO algorithm on the promotional plan impacts its calendar.

Download the brochure for the full program.

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