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Value Based Pricing In Practice

Value-Based Pricing (VBP) Training Program

This training focuses on mastering value-based pricing, leveraging customer data, research tools, and real-world case studies to drive profitability and business success. Key Areas of Focus:

  • Value-Based Pricing Principles: Learn the fundamentals and emerging trends in value-based pricing.
  • Customer Insights: Identify price elasticity, segment customers, and use neuropricing for value perception analysis.
  • Data-Driven Strategies: Implement pricing strategies aligned with company objectives to boost profitability.
  • Pricing Research: Use pricing research to make informed decisions on pricing, promotions, and discounts.

For full details, download the program.

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