True pricing is a new practice that gets more and more traction as many companies are starting to use monetization for innovative products that improve externalities.

This training brings you the framework, business cases and above all a practical roadmap to start your true pricing journey!

• How to implement ‘True pricing’ in your pricing strategy.
• Actionable tools and insights from B2B and B2C companies who have already implemented `True Pricing’

This one-day workshop is designed to help you master the intricacies of pricing for Medical Technology and Diagnostics indutries. The market is evolving rapidly, with increasing digitization of services, greater emphasis on risky outcome-based reimbursement rather than fee-for-service, and little growth in payer’s overall budgets, even as new, innovative technologies emerge.

This is an intensive, interactive 1.5-day pricing training, combining interactive lectures and exercises in small groups, followed by group discussions. Though based on solid theory, the training is based on sharing plenty of real case examples, incorporating the pricing situation and issues of the participants. You learn all the ins and outs of pricing research techniques to set value-based prices. This is a unique learning opportunity to enhance your skills and knowledge!

Unlock unparalleled opportunities for growth by upgrading to our exclusive Combi Ticket, seamlessly blending expert training sessions with a networking-rich conference experience, ensuring you maximize connections and knowledge for a truly transformative professional journey.

This pricing training is designed for tendering professionals to help to understand how to improve by doing a more pro-active planning including a more accurate forecasting.