This online course on Economic Value Calculation will give you the tools to quantify, communicate, and capitalize on the value your product delivers — turning pricing from a cost discussion into a value conversation.

Perfect for professionals in B2B environments, this course blends strategic frameworks with practical tools you can apply immediately.

➡️ Learn to measure and clearly demonstrate your product’s economic value
➡️ Turn insights into pricing strategies that reflect real customer value
➡️ Build compelling messages that highlight what sets you apart
➡️ Apply EVC across sectors – from manufacturing to SaaS
➡️ Gain hands-on tools to support smarter pricing and better decisions

The course is led by Diana Coelho,  a commercial transformation leader who has walked the talk of value-based pricing in complex B2B environments for over 15 years, helping global companies transform pricing into a strategic driver.

Gain expert knowledge, practical tools, and strategic frameworks to build high-performing SaaS pricing models that scale with your business. This hands-on, two-day program blends theory with real-world application, giving you clarity and confidence in your monetization strategy.

• Understand what drives customer willingness to pay in SaaS
• Learn how to design pricing and packaging that boost conversions and retention
• Avoid common pricing pitfalls and clean up legacy practices
• Build internal pricing capabilities and governance that scale
• Master communication strategies for internal and external pricing rollouts

Ulrik Lehrskov-Schmidt is one of the world’s leading voices in B2B SaaS pricing. With over 100 successful pricing projects delivered globally, he has worked with companies like Microsoft, SAP, Intel, Bosch, and some of the largest VC and PE firms. As founder of WillingnessToPay.com, bestselling author, and Harvard-trained strategist, Ulrik brings cutting-edge thinking and highly practical insights to this unique learning experience.

Download the full program brochure to explore the agenda, learning outcomes, and practical info.

📧 Have questions? Contact us at academy@pricingplatform.com — we’re here to help!

Learn how to transition from Trade Promotion Management (TPM) to Trade Promotion Optimization (TPO) using data-driven strategies, advanced analytics, and AI-powered solutions.

By completing this course, you will:
➡️ Understand TPO’s role – How it complements Trade Promotion Management (TPM) and Revenue Growth Management (RGM).
➡️ Optimize promotional planning – Explore different approaches, from consulting-led strategies to full automation.
➡️ Assess project readiness – Evaluate your organization’s data, team structure, and sponsorship.
➡️ Master TPO implementation – Learn key steps like scoping, data collection, testing, and execution.
➡️ Drive adoption & change management – Ensure long-term success with effective stakeholder engagement.

Explore the complete program details!

The CPM B2B Online Program provides professionals with the knowledge and tools to enhance pricing strategies, improve revenue management, and drive business growth in the B2B sector.

Throughout the program, you will:
➡️ Develop a structured approach to pricing strategy and execution
➡️ Implement value-based pricing and discount policies
➡️ Leverage pricing analytics to identify margin improvement opportunities
➡️ Align pricing with commercial strategy for sustainable profitability

By the end of the course, you will have the expertise to make data-driven pricing decisions that maximize business success.

Explore the full program details and take the next step in your pricing career!