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Value Based Pricing: Quantify your Value Proposition

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This intensive two-day training provides a practical and structured approach to Economic Value Estimation (EVE). You will learn how to identify and quantify differentiated customer value, translate it into stronger pricing decisions, and communicate it effectively throughout the sales process.

Led by the EMEA Pricing Team of Monitor Deloitte, the program combines proven methodologies with practical exercises, updated B2B use cases, and the collaborative quantification of a real participant use case. You will learn how to:

  • Identify customer needs and relevant value drivers
  • Determine the Next Best Alternative and reference price
  • Quantify differentiated value in economic terms
  • Translate customer value into pricing decisions
  • Build and communicate a compelling value proposition
  • Strengthen pricing execution and value selling

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