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3rd PMI Survey Report

The 3rd EPP Global Pricing Maturity study shows a clear improvement in organizational pricing maturity, with only 22% of the companies in the survey still working in a pure volume driven organisation, with mainly sales in the pricing driver’s seat.   More than 60% of the organisations are working (or reached) on a level 2 pricing maturity, taking transactional control (installing vital pricing analytics and margin improvement projects, wiht floor and target prices, a new discount and surcharge policy and compliant price derogation processes). 

On the other hand, the next step in developing the pricing maturity is more challenging.  Only a small 13% of the organisations in the survey assess their pricing maturity as ‘level 3’, meaning that they working on installing a value and profit strategy, implementing value based pricing where  possible, understanding price elasticity within micro-segments, explore (more) dynamic pricing and  improve value communication and value selling….

Crossing the Pricing Chasm* is still a difficult to realize change.  We described the challenges in the Book ‘Crossing the Pricing Chasm’ and the challenge is still there.   The number of companies working towards a level 3 pricing maturity stays flat (2016 survey (16%, now 13%).

Different studies show that a strong, top level supported, profit culture makes the difference between low and high performers in any industry. And it is clear that top management involvement in advocating a profit orientation culture is crucial.  But it’s also clear that pricing managers are (or should be) important change agents to lead the organization towards a value and profit orientation culture. 

Different studies show that a strong, top level supported, profit culture makes the difference between low and high performers in any industry. And it is clear that top management involvement in advocating a profit orientation culture is crucial. But it’s clear that pricing managers are (or should be) important change agents to lead the organization towards a value and profit orientation culture.

 

  Download the full PMI Survey Report here :

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Achieve Excellence

The EPP Body of Knowledge provides resources and guidelines for pricing and monetization management as a foundation of the profession.   

These guidelines are developed based on extensive best practice sharing discussions with EPP Partners, Faculty, CPM Alumni and Board Members.  The principles are widely accepted and help you to develop both your personal and organisational pricing maturity


Crossing the Pricing Chasm white paper 
A practical, proven, roadmap for developing your organizational pricing maturity.  It helps you to reflect, reframe and refocus your efforts at every stage in your pricing maturity journey.   

Crossing the Pricing Chasm >

EPP Pricing Maturity Model
The EPP roadmap towards Pricing 4.0. explained

EPP Pricing Maturity Model >

Pricing Maturity Assessment 
Helps you assess your actual and desired pricing maturity.  It is an important tool to reflect on your as-is and develop your pricing maturity roadmap and set your pricing priorities for the coming months.



PMI Tool >


Thought Leadership Series
Thought Leadership Series describe best practices in pricing research techniques, priicing and monetization management.   They are written by experienced pricing professionals.  

Thought Leadership Series >


Surveys
EPP launches every 3 year a Global Pricing Maturity Assessment to measure organisational pricing maturity.
We also support pricing research surveys with our expert partners and share the final reports here.  

Surveys >

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Pricing Maturity Assessment (PMI®)

Best practices from many projects prove that there is a proven path towards pricing excellence.  

And the main learning is :  "Do the right things - right - at the right moment"

Fill in the EPP Pricing Maturity Indicator (PMI®) - and get a FREE assessment on the "as-is" and "to-be" pricing maturity level with concrete action advice.   Get an automatic generated FREE PMI® Report and start your journey to increase your organisational pricing maturity.


Start your PMI here 


EPP also developed a specific Aftermarket Pricing Maturity Assessment (AM-PMI®). Contact us if you want to access.



After completion, you will automatically receive your personalized PMI report with gap analysis. 
Extracts of your automatic generated report :

 

 Made possible by our strategic partners. 

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Pricing Maturity Assessment (PMI®) - Aftermarket

Special edition for the Aftermarket Industry

On many demand, we have developed an online pricing maturity assesssment specifically for the Aftermarket Industry.
This is a (sharp) priced service to support the aftermarket industry.

There are 2 options : 

Option 1 = use of the online pricing maturity assessment tool with delivery of the 'raw' survey results for own analysis : 3K.
This includes :

  •  ‘Light’ customisation of the maturity survey
  • Link to your personalised A-PMI online survey
  • Survey results (raw data of survey delivered in excel, easy to process data).

Option 2 : full individualised pricing maturity assessment, inclusive interviews with stakeholders and detailed report with actionable advice to build your pricing maturity roadmap (incl. capability building) : 18 K

Contact Pol Vanaerde - pva@pricingplatform.com for info/background.

APMI

 

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