11th EPP Life Sciences Forum - October 2022 - Zurich (Switzerland)
- What is the acceptance of value-based pricing/selling in your organization?
- What is the role of competition in your pricing practices?
- How do you acquire and process competitive knowledge and leverage it for pricing?
It is fundamental to identify the sources of pricing data and their limitations: within the organization vs external.
At the same time, information should be structurally processed to generate insights, without turning it into a reporting activity.
This can be done by:
- Identifying sources of data and using a crowdsourcing approach to acquire knowledge
- Managing unstructured data with high level of uncertainties
- Putting data together to generate insights
