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Building Data & Analytics as an organizational capability

16th EPP Global Pricing Forum - November 2022 - Amsterdam (The Netherlands)

 

The world is changing towards digital sales and focusing on digital customer experience and pricing analytics are moving from purely transactional views to E2E focus along customer journey. In this context, find out:

  • How data has become a golden asset that needs to be operated as a product and managed at scale
  • Learn how this requires a change in the ways of working of global functions
  • Discover how SE creates organizational DNA around data & analytics to improve customer experience and deliver profitable growth

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