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Revenue Growth & Value Creation – a Triple Win RGM Real-Life Experience

3rd EPP GLOBAL FMCG/CPG Pricing & Revenue Growth Management Forum - May 2023 - Barcelona, Spain

 

Most CPG have tools, models, playbooks and frameworks designed to answer specific RGM questions. However, commercial teams continue to struggle to translate these into decisions and actions.
This presentation will cover:
• How to create a ‘Triple Win RGM’ strategy
• From predictive Value Creation for Consumers to mutual Value Capture with Retailers
• Integrating all RGM levers into realistic action plan (internally) and compelling trade execution (externally)
• Real-life experience from Nomad Foods (Findus, Iglo) Pan-European business

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