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Unlocking Pricing Power: Mastering Storytelling and Soft Skills for Negotiation and Influence

EPP Manufacturing Pricing Forum 2025 | April 9 -11 | Berlin, Germany

In today’s complex manufacturing landscape, pricing managers need more than just technical expertise; they need powerful soft skills to navigate negotiations, influence decision-makers, and build consensus across departments. This highly interactive workshop will equip you with the essential communication, persuasion techniques and the power of storytelling to elevate your pricing strategies from concept to profitable reality. Through hands-on exercises, role-playing scenarios, and real-world case studies, you’ll gain practical experience in applying these skills to drive real business impact.

  • Protect Profitability: Provide all the critical tools to enable your sales team to negotiate price increases and defend margins, even in challenging market conditions
  • Build Stronger Customer Relationships: Elevate your communication skills to effectively articulate value and secure buy-in from stakeholders, fostering trust and long-term partnerships

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