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Pricing as a Tool for Innovation and Growth - A Tesla Case Study

EPP Manufacturing Pricing Forum 2025 | April 9 -11 | Berlin, Germany
  • Discover how Tesla used the untapped potential within the used vehicle department, transforming it from a standalone entity into a powerful sales enabler for new vehicle sales.
  • Learn how to move beyond traditional cost-plus pricing to implement innovative pricing models that maximise company output.
  • Gain practical insights from Tesla’s experience in creating a simulation to determine the optimal balance between used vehicle pricing and new vehicle sales, enabling you to take calculated risks and unlock new revenue streams.

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