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The Evolution of Private Labels: Not just a price-driven choice anymore

EPP Retail & E-commerce Pricing Forum 2025 | June 4 - 5 | Rome, Italy

  • Retailers continue to expect private labels to be their number one growth driver. 
  • Private labels go beyond providing shoppers with competitive price points, and retailers with margin opportunities. 
  • Goal today:  win on quality, cost, and shopper experience. 

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