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The Charity Effect on Willingness to Pay for EcoLabeled Clothing – Unlocking Additional Profit Potential Profit

EPP Retail & E-commerce Pricing Forum 2025 | June 4 - 5 | Rome, Italy

  • How does the charity effect influence customers’ willingness to pay for eco-labeled clothing? 
  • Explore how integrating charitable contributions impacts consumer purchasing behavior and price sensitivity 
  • Identify additional profit potential by analyzing purchase intentions of specific customer group 
  • Gain insights into the intersection of sustainability, consumer trust, and revenue growth in the fashion industry 

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