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Case Study: From Data to Decisions: Learnings from 2,000+ Pricing A/B test results at Zalando

EPP Retail & E-commerce Pricing Forum 2025 | June 4 - 5 | Rome, Italy

  • How Zalando built a pricing measurement engine to track thousands of test outcomes—and turned that data into strategic insights 
  • Learn why independent measurement, clear metrics, and A/B testing at scale helped unlock pricing value and organizational learning

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