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From Price Tag to Value Flag: Win the Perception Game

EPP Retail & E-commerce Pricing Forum 2025 | June 4 - 5 | Rome, Italy

  • Master the art of making price tags tell your value story. Learn how to use sophisticated brand architecture and AI-powered insights to justify better prices, even while fighting discounters
  • Build a value perception that makes price comparison irrelevant. See how to combine customer insights, brand positioning, and smart loyalty programs to build pricing power that lasts.

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