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Lessons from the Field: Practical Applications of AI in Pricing & Promotion Optimization

EPP Retail & E-commerce Pricing Forum 2025 | June 4 - 5 | Rome, Italy

The game has changed for pricing and promotion professionals. AI is no longer a future concept; it’s a present-day necessity. Join us to explore how leading retailers use AI to adapt and thrive. In this session, we’ll cover: 

  • Real-World AI Applications: Get practical examples of how AI optimizes pricing strategies and promotion planning.
  • Merchandising and Supply Chain Alignment: Discover how AI helps unify these critical functions for better decision-making.
  • Risk vs. Opportunity: We’ll openly discuss both the potential pitfalls and the significant advantages AI brings to our field.

    You’ll walk away with actionable insights to navigate the evolving landscape of pricing and promotions.
    Let’s tackle these challenges together!     

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