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Indirect Route-to-Market in CPG: From Fragmentation to Growth

EPP FMCG/CPG Revenue Growth Management Forum America 2025 October 1 - 2 | Chicago, United States

3-Tier indirect routes-to-market create both complexity and opportunity for today’s CPG industry. Fragmented data make trade planning challenging, but no less the key to success. 

This keynote explores how the CPG industry can overcome these obstacles by transforming fragmented inputs into actionable insights, rethinking trade promotion and forecasting approaches, and building scalable, data-driven strategies that turn complexity into sustainable growth.

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