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Carbone’s Playbook: Winning with Premium Pricing in a Promotion-Driven Category”

EPP FMCG/CPG Revenue Growth Management Forum America 2025 October 1 - 2 | Chicago, United States

  • Building and sustaining a premium brand in categories dominated by discounts 
  • Leveraging quality, experience, and brand equity as differentiators beyond price 
  • Balancing selective promotions with long-term value perception

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