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The Elasticity Evolution Blueprint: Multi-Channel Pricing Intelligence in Action

EPP Global Pricing Forum 2025, November 19-21 | Amsterdam, The Netherlands

  • Learn from data-driven insights showing how consumer price sensitivity shifted between DTC and wholesale channels, and how online vs offline behaviors created new elasticity paradigms requiring fundamental strategy adjustment.
  • Address real operational complexities of applying elasticity insights when customer behaviors, competitive dynamics, and margin structures differ dramatically between direct-to-consumer and wholesale environments.

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