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B2B Price Differentiation: The Pinnacle of Pricing Excellence – Managing Complexity with (Agentic) AI

EPP Global Pricing Forum 2025, November 19-21 | Amsterdam, The Netherlands

  • Harness (agentic) AI to move from one-size-fits-all pricing to precision differentiation across products, segments, and channels.
  • Design dynamic condition structures that challenge outdated price waterfall concepts and enable next-generation pricing governance.
  • Transform AI from passive enabler to active agent driving sustainable margin leadership while managing commercial complexity.

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