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Redesigning Value: How Leveraging Behavioral Insights and Price Pack Architecture Drove Double-Digit Growth

EPP Global Pricing Forum 2025, November 19-21 | Amsterdam, The Netherlands

  • Learn how data-led design and behavioral insights can transform traditional promotions into sustainable profit growth.
  • Discover how shopper psychology and smart price pack architecture can protect margins and drive profitable trade-ups, even under price pressure.

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