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The Human Side of Pricing: Why Customer Understanding Still Matters in the AI Era

EPP Global Pricing Forum 2025, November 19-21 | Amsterdam, The Netherlands

  • Navigate the balance between competitive positioning and customer value perception in increasingly dynamic markets.
  • Balance AI-driven precision with human insight to maintain customer-centric pricing excellence.
  • Discover how customer psychology, combined with a deep understanding of competitive market dynamics, helps ensure pricing strategies resonate with both customers and cross-functional teams.

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