• https://watch.getcontrast.io/register/tackling-cpg-trade-planning-challenges-with-indirect-customers-visualfabriq-epp?utm_source=website&utm_medium=epp

Trade planning goes beyond initial distribution, especially with complex networks of distributors, wholesalers, and indirect retailers. This panel discusses the specific challenges CPG companies encounter in promotions, demand forecasting, and ROI measurement for indirect channels. Topics include data fragmentation, misaligned forecasts, execution issues, and revenue risks. Experts will offer actionable strategies for more effective planning, stronger partnerships, and resilient value chains. 

You’ll learn how to: 

• Integrate multiple forecast inputs into a single, coherent plan  
• Drive joint business planning with indirect retailers  
• Improve ROI tracking and customer contribution management in layered channels