As drug prices and the cost of care continue to rise worldwide, it’s more important than ever to bring therapies to patients in a cost-effective way. We believe that innovative reimbursement agreements will continue to provide a vital gateway to patient access in coming years. This year we monitored publicly available agreements across the US, Europe and many emerging markets.  

Hear from Industry expert, Daniel Parle, as he shares findings and insights from the 2024 Report. We’ll discuss this year’s data from Lyfegen’s public access agreements Library, which reflects a significant shift toward innovative reimbursement agreements that support the accessibility of high-cost therapies. We will also share how data and AI can help to improve drug contract negotiations and enable accelerated access. 

In the post-COVID-19 path to recovery and a newly reshaping U.S. market, pharmaceutical leaders have to increase their focus on managing price and access risks. For those who launch new products, the traditional landscape is being disrupted, and a “new normal” of increased pressures and a more rapid pace redefines “launch excellence.” This webinar presented by Ed Corbett, Head of EMEA, EVERSANA MANAGEMENT CONSULTING, and Alan Crowther, General Manager, Global Pricing & Access, EVERSANA, will feature a discussion about:

• Understanding the post-COVID-19 and post-U.S. election global price and access landscape.
     
• What the risks are and how the traditional price and access launch landscape is changing.  
     
• How to upgrade your forecasting capabilities to Pricing
     
• How payor and HTA policy and reimbursement trends are likely to change or accelerate as a result of this.  
     
• Tools for modeling price and access uncertainty in this new landscape.
 

In the complex landscape of Revenue Growth Management (RGM), balancing the needs of manufacturers, retailers, and shoppers is the key to long-term success. In this webinar, we’ll explore the "Triple Win" concept, focusing on how a deep understanding of shopper behavior can generate value for all stakeholders.

During the webinar, we will:

- Deep-Dive into the Triple Win Concept: Understand how the Triple Win framework can align the interests of manufacturers, retailers, and shoppers to drive sustainable growth

- Importance of Shopper Understanding: Discover why a complete understanding of shopper and consumer behavior is crucial for achieving a true Triple Win and how any other method risks falling short by only benefiting manufacturers and retailers

- Examples to Identify the Triple Win: How are leading companies successfully identifying and implementing shopper-centric RGM strategies to achieve the Triple Win By centering your RGM approach around the shopper, you can enhance margins for both manufacturers and retailers while keeping shoppers engaged and loyal.

Join us to learn how to transform your RGM strategy for long-term success.

You need a new plan for 2022

• Identify the sources of volatility
• Listen, personalize, and engage with your stakeholders
• Encourage new, improved habits
• Inspire a digital culture
• Build your roadmap for lasting resiliency      

This webinar discusses: 

•  Optimize multidimensional list prices, adjust channel discounts, manage special prices
• Automatically leverage all your internal and external data for actionable pricing insights
• Use steering levers to maximize value or share gains          

As the 2nd quarter of 2022 reaches its midpoint, this year promises to be challenging for retailers. From inflation to supply chain disruptions to increasing competition, the challenges are many – but what is the solution?

We are ready to present a feature so revolutionary it's never been done before: the Cross Marketing Optimization Feature. This game-changing feature integrates your marketing and pricing into a single data-driven strategy, allowing you to automatically adapt marketing spend and pricing strategy in real-time to maximize your profit.
"Now, just with one click, you will be able to implement a 2 million EUR profit-boosting price change. Pricing has never been more simple and hassle-free."
Be the first to see a live showcase of how you can tie together two of your company's key pillars: marketing and pricing.

Join us for an insightful webinar where we will delve into the transformative impact of AI technologies on Revenue Growth Management (RGM). As we build on the discussions from the recent FMGC/CPG Revenue Growth Management Forum, this session aims to provide a comprehensive understanding of AI's role in revolutionizing RGM practices. Engage with us to uncover how AI is changing the landscape of data analysis, decision-making, and business operations.

This webinar is perfect for those looking to speed up their digital transformation journey within their organizations, especially in the face of heightened competitive actions, and evolving consumer behaviors influenced by technology and economic conditions, all within the new Generative AI era!

Topics covered:
- AI in RGM: How advancements in AI technologies enhance data analytics to help businesses maximize revenue growth, with real-world examples and insights into the new generation of AI-powered tools essential for modern strategies.

- Evolving Decision-Making: The shift from finding answers to asking the right questions and how to build narratives that support strategic decisions.

- Business Benefits: Key advantages such as faster time to market, risk mitigation, and improved communication across the organization.

- Workforce Transformation: The impact of AI on creativity, management practices, and overall business operations.

Don’t miss this opportunity to learn and collaborate on the future of Revenue Growth Management!

98% of the buy side in any industry have the tools, software & strategy to out-plan, out-maneuver and out-negotiate sellers at every turn. What’s worse – these tactics force sellers to give in to demands for discounts or face the threat of an RFP. Procurement professionals are experts at ripping open the wallets of sellers and helping themselves to more money.  

Sellers have historically had no way to fight back. They walk into negotiations underpowered and underprepared, like “bringing a knife to a gunfight.”  

It’s time for sellers to rearm and fight back, with a new secret weapon. Introducing Velo, from Profit Velocity and Pricefx. Velo is the industry’s first solution specifically focused on providing sellers with the tools, software and strategy to prepare for - and win - large deal negotiations. 

In this webinar you will learn how sellers can equip themselves with an equally powerful package of technology and negotiating methodology with Velo.  

In this webinar you’ll experience: 

• The history and evolution of procurement processes, technology, and focus  
       
• How pricing technology and a structured process give sellers negotiating tools to win
   
• How to leverage the power of your team’s knowledge and data to make a winning case to decision-makers
   
• How to reduce the perceived risk when capturing the value you create  
   
• See a real-world example of realizing the value created in a deal  

AI is transforming pricing strategies across industries. The use of AI can optimize pricing decisions, reduce pricing errors, and increase revenue. Join us to learn how you can use AI to stay ahead of the competition and improve your pricing strategy with AI.

· Understand the benefits of AI in pricing, including more accurate predictions and better pricing recommendations

· Learn how to implement AI into your pricing strategy and optimize pricing decisions

· Explore real-world case studies of companies who have successfully integrated AI into their pricing and selling processes

Using the 5th Annual Global Pricing Survey as a foundation, noted pricing expert Chris Kennedy-Sloane will take stock of what market changes impacted us in 2023 and how pricers responded. He will then pull out his crystal ball and predict where pricing is going in 2024. A focus will be on how AI is changing pricing today and its growing impact in the future.
- Highlights of pricing transformation in 2023
- Our predictions for 2024 and beyond
- The elephant in the room: AI in Pricing

There’s no doubt that the pharmaceutical industry is navigating a profound transformation. Markets are shifting rapidly and companies are struggling to adapt their commercial models for competitive advantage.
These changes triggered by the current situation and new government pricing pressures require agility and a better time to market.

In our next webinar, we will see how commercial policies can play an important role in helping companies like yours steer commercial initiatives to make sure they are aligned with company strategies.

Join us to find out how to:

• think beyond just pricing
• improve your time-to-market for any commercial activity
• use commercial policies to prevent margin leakages

Join the webinar to find out how to establish a commercial policy framework that can help speed up contract approvals and efficiencies in your company.

As shoppers purchase online in increasing numbers, they can display different preferences, needs, willingness to pay and price sensitivity versus instore. EPIC Conjoint's new Online + Offline rapid conjoint solution allows companies to capture all the aforementioned in just one conjoint survey. This webinar will provide insights on:
• How much customer preferences differ between online and offline and why
• Whether products are more likely to be purchased online versus offline
• If customers are willing to pay more or less online
• Does price sensitivity differ by channel
• Are price promotions more effective online versus offline

In our annual consumer price/promotion survey, we dive into how consumer trade-offs continue to evolve as inflation stabilizes. Although price increases are slowing, many consumers are still feeling financial strain and actively seeking ways to get the most value. At the same time, consumers continue to recognize and value brands, choosing based on more than just price.

Key Take-aways:

• Price Remains Crucial: While price continues to play a significant role in consumer decisions, there’s more to the story.

• Shifting “Back to Brands”: We’re observing a gradual return to brand as consumers seek more than just cost savings.

• Ongoing Trade-Down Behavior: The trend of trading down remains strong, affecting both brand and store selection

• Role of Promotions: Strategic promotions are an important factor in influencing consumer choice, impacting both brand and store selection.

For a long time, this coveted pricing research methodology has remained out of reach for most pricing professionals due to the length of time it takes, its perceived complexity, and prohibitive cost.

Not anymore! Under the guidance of former Head of Pricing Matt Johnston, EPIC Conjoint has transformed the conjoint experience, making it more intuitive, faster, affordable, and accessible to all pricing professionals.
In this webinar you will learn why the world's most successful brands rely on Conjoint Analysis when making key decisions, and why they trust EPIC Conjoint to conduct their B2C and B2B conjoint surveys.
Specifically, you will find out:

• What it takes to conduct a Conjoint Survey
 
• The agile three step process to conduct a powerful Conjoint Survey
 
• Which impactful Customer Insights you can generate within days
 
• How AI-powered Simulators help to eliminate the Pricing guesswork
 
• Best practices by leading global brands
 
• Q&A
 

As more business shifts to eCommerce channels, B2B companies are grappling with how to approach pricing and maintain and grow customer relationships. The following will be discussed in this webinar:  how AI can enable companies to deliver a seamless customer experience across all channels, dynamically set and deliver market-aligned, contextually relevant prices, and strategically grow customer relationships.  

We’ll further discuss:
 

• Amazon Business’ current market presence in B2B
       
• Considerations for pricing in complex B2B companies
   
• How to accelerate your eCommerce platform investment with AI
   
• Project considerations for implementing dynamic pricing and personalization
   
• How to determine which price to present based on various customer scenarios  

Frank Frohmann will tackle digitalisation trends and pricing challenges. In his presentation he will show in detail how innovative business-, revenue and price models help companies to generate a sustainable competitive advantage. Frank´s examples on digital pricing aspects  are based on his cross-industry experience, including automotive, industrial goods and machinery and many service sectors like transportation, tourism, telecommunications and software. 

    Chapters:
• Digitalization: Pricing relevant trends (AI, IoT, AR/VR); Technologies and Customer needs
     
• Overview: 3-lever-model of Digital Pricing; Business model, Revenue model, Pricing Process  
     
• Digital business models
     
• Digital revenue models
     
• Overview: The digitalized pricing process: “10 C of Digital Pricing”.
   
• Innovative price models  (Cross-industry examples)
   
• The digital pricing process and pricing psychology)

Chapters:

• Digital Transformation: Overview and stages
• Digital business models (Marketplaces, Platforms, Ecosystems)
• Digital revenue models
• Overview: The digitalized pricing process: “7 C of Digital Pricing”.
• Innovative price models
• The digital pricing process and pricing psychology

E-commerce businesses find it hard to keep up with constant price changes in a scenario that is dominated by very competitive players. And there’s an additional concern at this point: How to keep up with price changes without losing profit margins on the way?

This webinar is aimed at businesses who wish to learn more on Dynamic Pricing Strategies to help them make the most of their pricing and strategic product decisions. 

Randomized controlled trials (RCT) with concrete clinical endpoints are the gold standard on the hierarchy of medical evidence. However, there are many circumstances where RCTs are not feasible to conduct, particularly for oncology and rare diseases, and ITC/ECA can be crucial to validating the value of a treatment. As well, concrete clinical endpoints in certain indications can be difficult to quantify and ultimately insufficient to truly demonstrate the impact of the treatment, leading to the need for support through patient reported outcome measures (PROM). In this webinar, we will discuss the growth in these alternate evidence methods, the receptiveness of the key HTA bodies through case studies and ultimately, what manufacturers can do to harness the power of these tools.