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Exploring the Evolution of the Modern Pricing Team

  • After download go to: Resource Library
  • Free Video: No
  • VLT Viewable: No

The landscape of pricing teams is evolving rapidly, driven by technological advancements, market dynamics, and changing customer behaviors. We will delve into these transformations, share insights, and explore forward-looking strategies that can shape the success of businesses. You will learn: 

  • The role of AI and technology in pricing 
  • Setting a team size for pricing teams 
  • Future skills for pricing professionals 

Fighting back COVID19 with Pricing & Revenue Management

  • After download go to: Resource Library
  • Speakers: Dr. Manu Carricano - Founder TheTopLineLab & Director Institute for Data-Driven Decisions ESADE Business School
  • Free Video: No
  • VLT Viewable: Yes

Covid19 is generating an unprecendented demand crisis. Exec Committees are under pressure to design and implement robust contingency plans. How can Pricing & Revenue Management help in this new scenario?

  • How to quickly pivot in a demand crisis scenario
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  • How to surgically spot pricing and commercial opportunities
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  • How to upgrade your forecasting capabilities to Pricing
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  • How to switch your organization focus from Revenues to Profitable Revenues  
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  • What is the ideal response based on your current maturity level
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Finding & Fixing Margin Leakage in Customer - Specific Pricing

  • After download go to: Resource Library
  • Speakers: Brooks Hamilton - Vice President of Serivces - Zilliant
  • Free Video: No
  • VLT Viewable: Yes

In this webinar, Zilliant Vice President of Services Brooks Hamilton, will delve into customer-specific pricing: what it is, how it’s expressed in the business, and surprising reimagined approaches to achieve major margin improvements. Register and join us for an informative session on what it takes in terms of methodology, tools, process and communication to set and update customer-specific pricing that retains a healthy margin and satisfies customers. 

From B2B to B2ME - Getting your data ready for the journey

  • After download go to: Resource Library
  • Speakers: Timo Martis & Frederik Vielhaber - Principal Consultant & Senior Consultant - SPOSEA
  • Free Video: No
  • VLT Viewable: Yes

In this webinar, Timo and Frederik will dive into the challenges associated with fragmented system landscapes. They will provide insights on how to overcome these challenges and explain the benefits of central pricing repositories. Also, they will be presenting practical use cases, explaining how data repositories can help B2Bs in transforming their segment-driven approach to a tailored individual approach. Learning outcomes include:

  • What are challenges for B2Bs associated with fragmented system landscapes?
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  • How can central data repositories help you in future-proofing your system landscape and make pricing more dynamic?
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  • What are practical use cases and benefits of a B2Me approach for pricing teams and organizations?
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From Insights to Action: The Business Implications of Advanced Analytics and AI

  • After download go to: Resource Library
  • Free Video: No
  • VLT Viewable: No

In this webinar, we’ll explore how advanced analytics and AI are transforming businesses by moving beyond data insights to actionable strategies. Learn how organizations can leverage AI to enhance decision-making, improve operational efficiency, and unlock new growth opportunities. We’ll discuss practical approaches to AI integration and how to overcome common challenges in its adoption.

Get Ahead of Inflation & Volatility with Proven Pricing Strategies

  • After download go to: Academy Open Class
  • Free Video: No
  • VLT Viewable: No

As input prices continue to rise, margin leakage grows for many B2B companies. This is because the legacy tools and processes being used to update and manage prices – already dated in the digital commerce age – are now completely inadequate to deal with inflationary pressures, supply chain volatility, and a pending deflationary environment. A new era demands new pricing strategies and capabilities. Attend this session to learn how companies can embrace an innovative approach to price management to get ahead of inflation – and their competition. From this webinar, you will learn: · Inflation and other economic volatility’s impact on the price list and agreement management status quo · An exploration of the gaps in typical B2B pricing strategies that must be bridged · A templatized approach to price waterfalls and cross-functional collaboration within one system of price management · How to streamline agreement management and automate commercial interactions

Get to know the training: Effective Channel Pricing

  • After download go to: Resource Library
  • Speakers: Ian Tidswell, Founder, Een Consulting
  • Free Video: Yes
  • VLT Viewable: Yes

Join our webinar to find out more about Effective Channel Pricing and what you can learn in the EPP 'Effective Channel Pricing' Virtual Live Program with Ian Tidswell.

For most B2B companies, channel partners can feel like a necessary evil, one that adds sales, but also adds complexity and risk.  Done wrong, channel pricing can drive price erosion, reduce profits, remove end-customer intimacy, and create endless sales headaches. 

It doesn't have to be like this.  In this webinar we'll review the key steps to designing and executing robust channel pricing

  • Defining realistic outcomes and metrics
  • Understanding value to end-customers, and how different channel partners add value to end-customers and to you
  • Designing channel incentives: using all the levers to get them 'just right' for each channel segment and product category
  • Setting up to execute flawlessly while reacting to disruptions
  • Real-world examples of great channel pricing

Harnessing the power of AI in Pricing & Market Access to drive insights and efficiencies

  • After download go to: Resource Library
  • Free Video: No
  • VLT Viewable: No

Explore how AI can revolutionize the way you access pricing and access information, making it simpler, faster, and more convenient than ever before! Plus, we will deep dive into how organizations are leveraging NAVLIN’s Analogue ID to identify analogues, leveraging key market access data such as: Pricing, HTA, Clinical, key data, regulatory, news, and more!

Hit the Gas or Pump the Brakes? Turn Insights into Actions that Drive Profitability

  • After download go to: Resource Library
  • Free Video: No
  • VLT Viewable: No

Is your organization reevaluating the financial impact of your pricing strategy on company growth? You’re not alone. The economy hasn’t reacted the way many global organizations thought it would. How do you make sure you’re on track today and ready to adapt tomorrow? Steer your organization toward reduced risks by examining margins, identifying sources of leakage, and getting the right insights to accelerate your pricing strategy.

In this webinar, you’ll learn:
· How to uncover what’s driving your business and profitability
· Best practices for alleviating common margin drivers and changes
· How companies have digitally transformed their pricing strategy

How AI enables better pricing & RGM decisions

  • After download go to: Resource Library
  • Speakers: Ingo Reinhardt - Co-Founder and Managing Director - Buynomics
  • Free Video: No
  • VLT Viewable: Yes

Digitization is taking over the corporate world by storm. However, pricing remains in the pen-and-pencil era. Many companies still use static elasticities and Excel models which fail to capture the complexity of real-life challenges. Worse yet, better technology is available but is not being leveraged sufficiently. In this webinar we will explain how new technology can help unleash value for your team.

In this webinar you will learn more about leveraging AI and machine learning for pricing and revenue management and how you can leverage them for better, faster outcomes.

How does generative AI, change the price setting landscape?

  • After download go to: Resource Library
  • Free Video: No
  • VLT Viewable: No

Join us for an insightful conversation as we delve into the transformative impact of generative AI on the pricing landscape. In this webinar, we'll explore the potential of generative AI in pricing strategies, its current applications, and considerations for businesses looking to integrate this technology. Whether you're curious about the role of AI in setting prices or evaluating its readiness for your business, this discussion promises to provide valuable insights. Don't miss out on this opportunity to gain a deeper understanding of how generative AI is reshaping pricing dynamics.

How Pricing can make or break your NPD Launch

  • After download go to: Resource Library
  • Free Video: No
  • VLT Viewable: Yes

Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. This webinar will examine the different pricing requirements for new product development, revenue, profitability, and market volume performance after the launch. We will also answer your general pricing questions, covering the following topics:

  •  Selecting new product pricing that maximises revenue
  •  Avoiding product cannibalisation
  • Differences in price sensitivity by SKU/brand
  • Price barriers, including budget and psychological pricing constraints
  • Differences in behaviour by type of consumer (users vs. considerers)         

How to achieve a cutting edge for your service-, solution- and product business by AI-based pricing

  • After download go to: Resource Library
  • Speakers: Thorsten Lips; Dr. Dietmar Voggenreiter; Benjamin Schwarzer (M.Sc.)
  • Free Video: No
  • VLT Viewable: Yes

In this webinar you will learn about:

  • Proven levers for AI-based pricing in B2B
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  • Case study 1: AI-based pricing in practice at a global technology group (for products, solutions and service business)
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  • Case study 2: AI-based pricing at Automotive OEMs for profit optimization while meeting CO2 emission targets
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  • Critical success factors for AI-based pricing projects in B2B  
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How to Determine Price and Global Launch Sequence in a Post-COVID World

  • After download go to: Resource Library
  • Speakers: Alan Crowther - General Manager Global Pricing Access and digital solutions - EVERSANA; Ed Corbett- Head of EMEA - EVERSANA Management Consulting
  • Free Video: No
  • VLT Viewable: Yes

Join this webinar to learn about:

 

  • Overview of changes to come in Europe, the Americas and Asia in 2021.    
  • Key overall trends in International Reference Pricing (in particular, trends in emerging markets and comparisons to other policy tools in use).    
  • The impact of the U.S. election and U.S. announcement on “Most-Favored Nation” reference pricing.
  • The future of launch sequence and reference pricing if the EU pushes towards accelerated access across Europe.
  • Summary of what's next for pharma.

How to drive reactive pricing in a context of inflation, with the help of AI

  • After download go to: Academy Open Class
  • Speakers: Ignacio Martín Echeverría, Strategy and Pricing Manager, Nippon Gases; Caroline Burns, Senior Executive Account Manager, PROS
  • Free Video: No
  • VLT Viewable: No
  • Should we review the entire business model when purchasing costs are multiplied by 4?
  • Innovation pricing: What is the best way we have found to increase prices in a fair and transparent way?
  • How to fine-tune communication with the customer to limit complaints or breaches of contract? Key success factors:
  • What have we changed in monitoring the competition to guarantee the success of the operation?
  • Inventive sellers, marketing, legal… what are the best practices?

How to start a pricing journey using an intelligent and automated dashboarding solution

  • After download go to: Resource Library
  • Speakers: Patrick Van Osta, Chief Commercial Officer, Predictive Layer; Loic Ruiz, Datascientist, Predictive Layer
  • Free Video: No
  • VLT Viewable: No

Patrick Van Osta, Chief Commercial Officer, Predictive Layer; Loic Ruiz, Datascientist, Predictive Layer

Over the last two years a series of unexpected events such as coronavirus, war in Ukraine, Brexit has scrambled global business generating high volatility.
What is the trade-off between stabilization and reactivity in BtoB pricing when volatility creates uncertainty and future is difficult to forecast? How to successfully navigate this unique situation?
Price optimisation is one of the most efficient levers available to maximise profit. Having a clear view of where you can adjust prices is key to avoid leaving any potential revenue on the table.
Discover our AI profit-increasing pricing solution; a vital tool for any company that wants to create or develop their pricing strategies and optimise their revenue. The Genius Price Checker software is often considered our entry-level pricing solution. Made to be used without pricing expertise, this tool will provide clear insights into your business’ pricing opportunities.

How to tackle shortfalls in Revenue Management & Profit Optimization

  • After download go to: Resource Library
  • Speakers: Alejandra Garitonandia - Business Development Manager - Vistex
  • Free Video: No
  • VLT Viewable: Yes

When we hear Revenue Management Strategy the first word that comes to mind is “Price”. While it is true the Price is a fundamental part of a Revenue Management Strategy, it is important to look at all levers that make up a complete strategy that helps companies to optimize their profit.

There is no doubt, the current situation for each pharmaceutical player is challenging. Reform-driven pricing pressures, a stronger focus on consumer engagement and an ever-changing regulatory and risk environment require new management strategies.  During this webinar, we’ll analyze how to gain control End-to-End Revenue Management and how to boost the margin.

        You can also learn more about:
  • Current challenges for Laboratories, Distributors and Medical Devices
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  • How to manage revenue management in a more effective way
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  • Constant improving of end-to-end revenue management through strategic planning and analytics
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  • How to gain full lifecycle visibility
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