As more business shifts to eCommerce channels, B2B companies are grappling with how to approach pricing and maintain and grow customer relationships. The following will be discussed in this webinar:  how AI can enable companies to deliver a seamless customer experience across all channels, dynamically set and deliver market-aligned, contextually relevant prices, and strategically grow customer relationships.  

We’ll further discuss:
 

• Amazon Business’ current market presence in B2B
       
• Considerations for pricing in complex B2B companies
   
• How to accelerate your eCommerce platform investment with AI
   
• Project considerations for implementing dynamic pricing and personalization
   
• How to determine which price to present based on various customer scenarios  

Chapters:

• Digital Transformation: Overview and stages
• Digital business models (Marketplaces, Platforms, Ecosystems)
• Digital revenue models
• Overview: The digitalized pricing process: “7 C of Digital Pricing”.
• Innovative price models
• The digital pricing process and pricing psychology

Frank Frohmann will tackle digitalisation trends and pricing challenges. In his presentation he will show in detail how innovative business-, revenue and price models help companies to generate a sustainable competitive advantage. Frank´s examples on digital pricing aspects  are based on his cross-industry experience, including automotive, industrial goods and machinery and many service sectors like transportation, tourism, telecommunications and software. 

    Chapters:
• Digitalization: Pricing relevant trends (AI, IoT, AR/VR); Technologies and Customer needs
     
• Overview: 3-lever-model of Digital Pricing; Business model, Revenue model, Pricing Process  
     
• Digital business models
     
• Digital revenue models
     
• Overview: The digitalized pricing process: “10 C of Digital Pricing”.
   
• Innovative price models  (Cross-industry examples)
   
• The digital pricing process and pricing psychology)

E-commerce businesses find it hard to keep up with constant price changes in a scenario that is dominated by very competitive players. And there’s an additional concern at this point: How to keep up with price changes without losing profit margins on the way?

This webinar is aimed at businesses who wish to learn more on Dynamic Pricing Strategies to help them make the most of their pricing and strategic product decisions. 

Randomized controlled trials (RCT) with concrete clinical endpoints are the gold standard on the hierarchy of medical evidence. However, there are many circumstances where RCTs are not feasible to conduct, particularly for oncology and rare diseases, and ITC/ECA can be crucial to validating the value of a treatment. As well, concrete clinical endpoints in certain indications can be difficult to quantify and ultimately insufficient to truly demonstrate the impact of the treatment, leading to the need for support through patient reported outcome measures (PROM). In this webinar, we will discuss the growth in these alternate evidence methods, the receptiveness of the key HTA bodies through case studies and ultimately, what manufacturers can do to harness the power of these tools.

In this webinar you will learn how to price for growth where it really matters, and how to gain extra margins where consumers don’t care—by leveraging the different strategic roles articles play in your assortment: how to identify them and how to price them as an offline, online or multi-channel retailer.

Everything you need to know about the Certified Pricing Manager Programme with Q&A.

The landscape of pricing teams is evolving rapidly, driven by technological advancements, market dynamics, and changing customer behaviors. We will delve into these transformations, share insights, and explore forward-looking strategies that can shape the success of businesses. You will learn: 

• The role of AI and technology in pricing 

• Setting a team size for pricing teams 

• Future skills for pricing professionals 

Covid19 is generating an unprecendented demand crisis. Exec Committees are under pressure to design and implement robust contingency plans. How can Pricing & Revenue Management help in this new scenario?

• How to quickly pivot in a demand crisis scenario
     
• How to surgically spot pricing and commercial opportunities
     
• How to upgrade your forecasting capabilities to Pricing
     
• How to switch your organization focus from Revenues to Profitable Revenues  
     
• What is the ideal response based on your current maturity level
 

Learn more about the Certified Pricing Manager Pharma Programme.

In this webinar, Zilliant Vice President of Services Brooks Hamilton, will delve into customer-specific pricing: what it is, how it’s expressed in the business, and surprising reimagined approaches to achieve major margin improvements. Register and join us for an informative session on what it takes in terms of methodology, tools, process and communication to set and update customer-specific pricing that retains a healthy margin and satisfies customers. 

In this webinar, Timo and Frederik will dive into the challenges associated with fragmented system landscapes. They will provide insights on how to overcome these challenges and explain the benefits of central pricing repositories. Also, they will be presenting practical use cases, explaining how data repositories can help B2Bs in transforming their segment-driven approach to a tailored individual approach. Learning outcomes include:

• What are challenges for B2Bs associated with fragmented system landscapes?
   
• How can central data repositories help you in future-proofing your system landscape and make pricing more dynamic?
     
• What are practical use cases and benefits of a B2Me approach for pricing teams and organizations?
 

At the Global Pricing Forum, we explored how strong data is the foundation for AI-powered pricing. Now it’s time to take the next step — from insight to decision.
In this follow-up webinar, we’ll show how data readiness directly empowers smarter, faster, and more confident pricing decisions.
Because only when data is clean, connected, and contextualized can AI truly enhance your decision-making — from price setting to deal guidance.

Decision-making in pricing is only as good as the data it’s built on. Join us to learn how to move from data chaos to clarity — and from manual decisions to intelligent, AI-supported pricing excellence.

In this webinar, we’ll explore how advanced analytics and AI are transforming businesses by moving beyond data insights to actionable strategies. Learn how organizations can leverage AI to enhance decision-making, improve operational efficiency, and unlock new growth opportunities. We’ll discuss practical approaches to AI integration and how to overcome common challenges in its adoption.

As input prices continue to rise, margin leakage grows for many B2B companies. This is because the legacy tools and processes being used to update and manage prices – already dated in the digital commerce age – are now completely inadequate to deal with inflationary pressures, supply chain volatility, and a pending deflationary environment. A new era demands new pricing strategies and capabilities. Attend this session to learn how companies can embrace an innovative approach to price management to get ahead of inflation – and their competition. From this webinar, you will learn: · Inflation and other economic volatility’s impact on the price list and agreement management status quo · An exploration of the gaps in typical B2B pricing strategies that must be bridged · A templatized approach to price waterfalls and cross-functional collaboration within one system of price management · How to streamline agreement management and automate commercial interactions

Join our webinar to find out more about Effective Channel Pricing and what you can learn in the EPP 'Effective Channel Pricing' Virtual Live Program with Ian Tidswell.

For most B2B companies, channel partners can feel like a necessary evil, one that adds sales, but also adds complexity and risk.  Done wrong, channel pricing can drive price erosion, reduce profits, remove end-customer intimacy, and create endless sales headaches. 

It doesn't have to be like this.  In this webinar we'll review the key steps to designing and executing robust channel pricing

• Defining realistic outcomes and metrics
• Understanding value to end-customers, and how different channel partners add value to end-customers and to you
• Designing channel incentives: using all the levers to get them 'just right' for each channel segment and product category
• Setting up to execute flawlessly while reacting to disruptions
• Real-world examples of great channel pricing

Explore how AI can revolutionize the way you access pricing and access information, making it simpler, faster, and more convenient than ever before! Plus, we will deep dive into how organizations are leveraging NAVLIN’s Analogue ID to identify analogues, leveraging key market access data such as: Pricing, HTA, Clinical, key data, regulatory, news, and more!

Is your organization reevaluating the financial impact of your pricing strategy on company growth? You’re not alone. The economy hasn’t reacted the way many global organizations thought it would. How do you make sure you’re on track today and ready to adapt tomorrow? Steer your organization toward reduced risks by examining margins, identifying sources of leakage, and getting the right insights to accelerate your pricing strategy.

In this webinar, you’ll learn:
· How to uncover what’s driving your business and profitability
· Best practices for alleviating common margin drivers and changes
· How companies have digitally transformed their pricing strategy

Digitization is taking over the corporate world by storm. However, pricing remains in the pen-and-pencil era. Many companies still use static elasticities and Excel models which fail to capture the complexity of real-life challenges. Worse yet, better technology is available but is not being leveraged sufficiently. In this webinar we will explain how new technology can help unleash value for your team.

In this webinar you will learn more about leveraging AI and machine learning for pricing and revenue management and how you can leverage them for better, faster outcomes.