In this webinar we will discuss:

• Situation: What's the current landscape of net price transparency? 
• Implications: How are the changes going to impact current products and future product launches?
• Actions: What actions do firms need to take from auditing current pricing strategies? What changes need to happen to global price governance and overall negotiating strategies?     

Having a strong data and analytical basis for analyzing, benchmarking and sharing insights in informative, graphical and predictive ways can help market access teams perform better and communicate more effectively and drive to greater success. 

• What are critical KPIs to be tracking in market performance? 
• How can you benchmark your performance against competitors or industry standards and analogs? 
• How can you predict competitors' performance in launch and use that in your own plans? 
• How can you use market access KPIs and data to identify payer differences across indications and anticipate challenges in your launches and indication expansions?

EPIC Conjoint tested the optimal pricing for homecare brands in the UK in the Toilet Tissue, Laundry and Household cleaning categories vs the leading Own Label products in Tesco. We were able to identify what "brand" is worth and the optimal price premiums that brands could hold. We found differences in Male vs Female and North vs South behaviour. This session will be useful for those with strong OL competition who need help to work out what pricing strategy to take. We chose these categories because OL has made the biggest inroads (see below) where Tissue (44% now OL) and homecare (20%). This same logic can be applied to challenger brands.

AI-driven pricing is transforming the way businesses set and adjust prices in real time. But how do you know if your company is ready to leverage AI for pricing optimization? In this webinar, we’ll break down the different types of AI-powered pricing strategies, where they work best, and how they can drive revenue and margin improvements. 

Key takeaways include:

• Identifying the right AI approach for your industry and business goals
• Assessing if your data is ‘AI-ready’ for effective pricing optimization
• Practical steps to implement AI pricing for maximum impact 

Whether you're new to AI-based pricing or looking to refine your strategy, this session will equip you with the knowledge to make informed decisions and drive success. 

Is your business ready to harness the full potential of your data for effective Trade Promotion Management (TPM)?

In this webinar, TELUS Consumer Goods will show you how to unlock the power of your data and ensure your organisation is prepared for a successful TPM implementation. Whether you're planning an ERP upgrade or integrating IT systems across your operations, this session will provide actionable strategies to optimize your data and technology for maximum impact.

What You’ll Learn:

Data Preparedness: Understand the critical role of data in a TPM project and learn how to assess your organisation’s readiness for an ERP upgrade, including best practices to ensure your systems and data are optimized for success.

IT Integration: Discover how to perform a comprehensive Business Readiness Assessment and seamlessly integrate IT systems across your entire product suite.

Future Trends: Stay ahead of the curve with insights into future trends in Trade Promotion Management and learn how TELUS Consumer Goods is helping businesses set themselves up for long-term success.

Ready to unlock your data’s potential for Trade Promotion Management success? 

A provocative in-depth discussion of the benefits and challenges with predictive pricing tools, including:

• How to best use them in decision and support?
• What they can't do and mistakes in using them?
• How to avoid the hype and use them pragmatically?
• Often overlooked aspects like legal implications.

Explore how integrating data, software, and strategic insights across the product lifecycle - from pipeline to loss of exclusivity - enables faster, more confident decision-making.

Learn how a connected ecosystem optimizes pricing strategies, accelerates access, and improves the accuracy of insights. We’ll also examine how fragmented systems increase acquisition and integration costs, introduce misaligned data, and undermine confidence in critical decisions. See how NAVLIN’s integrated approach can transform the way you bring therapies to market.

This webinar will help you to understand:

• How to sell successfully during the corona period: From a pricing point of view (e.g. which pricing tactics to follow?) and From a sales point of view (e.g. how to hold virtual sales meetings, which customers to focus on?)
       
• How to switch your organization focus from Revenues to Profitable Revenues  
     
• How to manage your salesforce virtually and foster team spirit?
     
• How to prepare the post-corona era?