As drug prices and the cost of care continue to rise worldwide, it’s more important than ever to bring therapies to patients in a cost-effective way. We believe that innovative reimbursement agreements will continue to provide a vital gateway to patient access in coming years. This year we monitored publicly available agreements across the US, Europe and many emerging markets.  

Hear from Industry expert, Daniel Parle, as he shares findings and insights from the 2024 Report. We’ll discuss this year’s data from Lyfegen’s public access agreements Library, which reflects a significant shift toward innovative reimbursement agreements that support the accessibility of high-cost therapies. We will also share how data and AI can help to improve drug contract negotiations and enable accelerated access. 

Retailers today face increasing pressure to optimize pricing across channels while maintaining profitability. Yet, many fall into common traps that cost them margin and growth. In this session, Felix Hoffmann (CEO of 7Learnings and ex-Zalando) will explore the 7 most frequent pricing mistakes retailers make: From overusing pricing rules to treating elasticity as static and how predictive, goal-based pricing can turn these pitfalls into profit drivers. The webinar will include real-world use cases and concrete solutions backed by proven customer results. 

In today’s rapidly evolving and globalized markets, effective pricing strategies are critical for organizations seeking to maintain competitiveness, enhance profitability, and respond to ever-changing customer expectations. Pricing software has emerged as a transformative tool that empowers businesses to achieve pricing precision, enable dynamic adjustments, and make data-driven decisions. According to Gartner (2023), organizations that leverage advanced pricing tools report an average profit increase of 4-6% within the first year, underscoring its significant potential to boost bottom-line performance and reassure a company’s investment.

Despite its significant potential, the journey to successful pricing software implementation is complex and multifaceted. A recent report by McKinsey & Company (2023) revealed that while over 60% of leading organizations have adopted digital pricing strategies, nearly half encounter challenges in integrating these tools with existing systems. These challenges often stem from data harmonization issues, stakeholder misalignment, and insufficient expertise in managing implementation complexities. Nevertheless, businesses that overcome these barriers can harness the full power of pricing software, driving agility, optimizing margins, and aligning prices with customer-perceived value.

Are you ready to redefine your approach to pricing and promotions? AI is no longer a future concept; it's the present-day necessity for staying competitive.

Join us to explore how leading retailers leverage AI to adapt and thrive. In this insightful session, you'll discover:

• Optimized Strategies: Get practical examples of how AI directly optimizes pricing and promotion planning.
• Seamless Integration: Understand how AI fosters merchandising and supply chain collaboration for better decision-making.
• Strategic Advantages: We'll openly discuss the significant advantages AI brings, alongside potential pitfalls to be aware of.

Walk away with actionable insights that will empower you to navigate and succeed in the evolving world of pricing and promotions.

This white paper explores how companies, particularly in the consumer goods sector, can effectively respond to the growing unpredictability of tariffs and market disruptions. It argues that traditional reactive approaches are no longer sufficient in a landscape marked by sudden policy shifts, evolving consumer expectations, and economic volatility. Through historical context, case studies, and brand analyses, the paper reveals how pricing strategies, brand perception, and consumer behavior intersect to shape outcomes. It emphasizes the importance of integrated commercial planning, linking pricing, marketing, innovation, and demand forecasting to build resilience. The paper also highlights the transformative role of data intelligence and advanced analytics in enabling smarter, real-time decisions. Ultimately, it calls for businesses to shift from fragmented, siloed responses to holistic, insight-driven planning, positioning them to navigate uncertainty with greater clarity, agility, and strategic foresight.

What if your data already held everything you needed to make better pricing decisions? If you’ve ever thought “I should’ve known this before…”, this is your chance to take control of your pricing strategy.  

Join the webinar where you’ll learn how to love your data, conduct your own upfront analysis, and make confident, data-driven pricing decisions, without relying on so-called “magic” algorithms.   

The session is practical, focused on how to apply Data Science + AI to price optimization, with transparency and active governance.  

What you’ll learn:  

• How to turn scattered data into strategic pricing decisions (without putting you to sleep). 
• Why visualizing and understanding your own data matters more than chasing trends. 
• Real-world examples: how solid analysis has helped companies avoid costly pricing mistakes. 
• Why the strongest list pricing strategies start with clear, transparent data—not blind trust in AI. 

Trade planning goes beyond initial distribution, especially with complex networks of distributors, wholesalers, and indirect retailers. This panel discusses the specific challenges CPG companies encounter in promotions, demand forecasting, and ROI measurement for indirect channels. Topics include data fragmentation, misaligned forecasts, execution issues, and revenue risks. Experts will offer actionable strategies for more effective planning, stronger partnerships, and resilient value chains. 

You’ll learn how to: 

• Integrate multiple forecast inputs into a single, coherent plan  
• Drive joint business planning with indirect retailers  
• Improve ROI tracking and customer contribution management in layered channels  

• Develop a deep understanding of competitor strategies and market trends to anticipate shifts in customer demand and pricing dynamics, allowing you to proactively adjust your pricing approach and maintain profitability
• Translate competitive intelligence into actionable insights, empowering you to develop targeted pricing strategies that resonate with customers, differentiate your offerings, and drive sustainable revenue growth

• Discover proven frameworks for managing 50,000+ spare parts across 40+ international markets without losing profitability 
• Transform overwhelming SKU complexity into systematic revenue growth through structured portfolio optimization Master the art of maintaining pricing power while scaling operations across diverse global markets
• Master the art of maintaining pricing power while scaling operations across diverse global markets  

• Master the segmentation framework that drives profitability: Discover how strategic customer and parts segmentation creates the foundation for optimized pricing across thousands of SKUs, moving beyond one-size-fits-all approaches to targeted value capture
• From insights to implementation: Learn the complete journey from initial analysis through deployment, including how to uncover hidden profit opportunities, overcome organizational resistance, and achieve measurable results in spare parts pricing transformation

The landscape of pricing teams is evolving rapidly, driven by technological advancements, market dynamics, and changing customer behaviors. We will delve into these transformations, share insights, and explore forward-looking strategies that can shape the success of businesses. You will learn: 

• The role of AI and technology in pricing 

• Setting a team size for pricing teams 

• Future skills for pricing professionals 

Local vs. Global: How we aligned Local Initiatives and Global Strategies to reach a breakthrough in deploying our RGM strategy. Common pitfalls and universal recipes for success.

Real-World Case Study: 6 Years of Spare Parts Pricing Evolution at a Machine Manufacturer.  

• Journey from decentralized to centralized pricing: How you transformed global spare parts pricing from individual regional teams to one unified pricing center
• Implementing predictive maintenance pricing: Moving from reactive to predictive/preventive maintenance schedules and their pricing implications by gaining insight through potential. 
• Scaling pricing automation: Managing massive SKU portfolios (50,000+ parts) with automated pricing tools and external vendor integration 

• Transforming traditional spare parts operations into data-driven pricing excellence by creating unified data sources and automating workflows that eliminate manual copy-paste processes 

• Implementing feedback templates that involve sales teams in pricing decisions 

• Moving from mathematical pricing to dynamic, market-responsive strategies 

At the Global Pricing Forum, we explored how strong data is the foundation for AI-powered pricing. Now it’s time to take the next step — from insight to decision.
In this follow-up webinar, we’ll show how data readiness directly empowers smarter, faster, and more confident pricing decisions.
Because only when data is clean, connected, and contextualized can AI truly enhance your decision-making — from price setting to deal guidance.

Decision-making in pricing is only as good as the data it’s built on. Join us to learn how to move from data chaos to clarity — and from manual decisions to intelligent, AI-supported pricing excellence.

Tariffs are increasingly shaping the decisions of pricing, sourcing, and supply teams. And yet, we still see many businesses respond to them reactively, treating each new change as an isolated event rather than part of a larger pattern.

To explore why this reactive posture can be risky, let’s consider three short stories. Each highlights a different aspect of how consumer expectations, policy shifts, and brand strategy converge, and what happens when that alignment breaks down.

• Gain actionable insights on driving trade promotional optimisation (TPO) to improve ROI across different channels.
• Learn about the value of AI in TPO/TPM
• Discover the latest tools and technologies enabling real-time promo scenario planning and execution 

• Master actionable strategies to adapt your pricing models during economic slowdowns, leveraging hybrid approaches despite data limitations 

• Proactively develop risk management techniques to protect profitability by optimizing marketing spend across channels and SKUs 

• Discover how to balance pricing and marketing elasticity to drive sustainable profit growth without sacrificing margins for market share