As drug prices and the cost of care continue to rise worldwide, it’s more important than ever to bring therapies to patients in a cost-effective way. We believe that innovative reimbursement agreements will continue to provide a vital gateway to patient access in coming years. This year we monitored publicly available agreements across the US, Europe and many emerging markets.  

Hear from Industry expert, Daniel Parle, as he shares findings and insights from the 2024 Report. We’ll discuss this year’s data from Lyfegen’s public access agreements Library, which reflects a significant shift toward innovative reimbursement agreements that support the accessibility of high-cost therapies. We will also share how data and AI can help to improve drug contract negotiations and enable accelerated access. 

Retailers today face increasing pressure to optimize pricing across channels while maintaining profitability. Yet, many fall into common traps that cost them margin and growth. In this session, Felix Hoffmann (CEO of 7Learnings and ex-Zalando) will explore the 7 most frequent pricing mistakes retailers make: From overusing pricing rules to treating elasticity as static and how predictive, goal-based pricing can turn these pitfalls into profit drivers. The webinar will include real-world use cases and concrete solutions backed by proven customer results. 

In today’s rapidly evolving and globalized markets, effective pricing strategies are critical for organizations seeking to maintain competitiveness, enhance profitability, and respond to ever-changing customer expectations. Pricing software has emerged as a transformative tool that empowers businesses to achieve pricing precision, enable dynamic adjustments, and make data-driven decisions. According to Gartner (2023), organizations that leverage advanced pricing tools report an average profit increase of 4-6% within the first year, underscoring its significant potential to boost bottom-line performance and reassure a company’s investment.

Despite its significant potential, the journey to successful pricing software implementation is complex and multifaceted. A recent report by McKinsey & Company (2023) revealed that while over 60% of leading organizations have adopted digital pricing strategies, nearly half encounter challenges in integrating these tools with existing systems. These challenges often stem from data harmonization issues, stakeholder misalignment, and insufficient expertise in managing implementation complexities. Nevertheless, businesses that overcome these barriers can harness the full power of pricing software, driving agility, optimizing margins, and aligning prices with customer-perceived value.

Are you ready to redefine your approach to pricing and promotions? AI is no longer a future concept; it's the present-day necessity for staying competitive.

Join us to explore how leading retailers leverage AI to adapt and thrive. In this insightful session, you'll discover:

• Optimized Strategies: Get practical examples of how AI directly optimizes pricing and promotion planning.
• Seamless Integration: Understand how AI fosters merchandising and supply chain collaboration for better decision-making.
• Strategic Advantages: We'll openly discuss the significant advantages AI brings, alongside potential pitfalls to be aware of.

Walk away with actionable insights that will empower you to navigate and succeed in the evolving world of pricing and promotions.

This white paper explores how companies, particularly in the consumer goods sector, can effectively respond to the growing unpredictability of tariffs and market disruptions. It argues that traditional reactive approaches are no longer sufficient in a landscape marked by sudden policy shifts, evolving consumer expectations, and economic volatility. Through historical context, case studies, and brand analyses, the paper reveals how pricing strategies, brand perception, and consumer behavior intersect to shape outcomes. It emphasizes the importance of integrated commercial planning, linking pricing, marketing, innovation, and demand forecasting to build resilience. The paper also highlights the transformative role of data intelligence and advanced analytics in enabling smarter, real-time decisions. Ultimately, it calls for businesses to shift from fragmented, siloed responses to holistic, insight-driven planning, positioning them to navigate uncertainty with greater clarity, agility, and strategic foresight.

Trade planning goes beyond initial distribution, especially with complex networks of distributors, wholesalers, and indirect retailers. This panel discusses the specific challenges CPG companies encounter in promotions, demand forecasting, and ROI measurement for indirect channels. Topics include data fragmentation, misaligned forecasts, execution issues, and revenue risks. Experts will offer actionable strategies for more effective planning, stronger partnerships, and resilient value chains. 

You’ll learn how to: 

• Integrate multiple forecast inputs into a single, coherent plan  
• Drive joint business planning with indirect retailers  
• Improve ROI tracking and customer contribution management in layered channels  

• Develop a deep understanding of competitor strategies and market trends to anticipate shifts in customer demand and pricing dynamics, allowing you to proactively adjust your pricing approach and maintain profitability
• Translate competitive intelligence into actionable insights, empowering you to develop targeted pricing strategies that resonate with customers, differentiate your offerings, and drive sustainable revenue growth

The landscape of pricing teams is evolving rapidly, driven by technological advancements, market dynamics, and changing customer behaviors. We will delve into these transformations, share insights, and explore forward-looking strategies that can shape the success of businesses. You will learn: 

• The role of AI and technology in pricing 

• Setting a team size for pricing teams 

• Future skills for pricing professionals 

Local vs. Global: How we aligned Local Initiatives and Global Strategies to reach a breakthrough in deploying our RGM strategy. Common pitfalls and universal recipes for success.

Tariffs are increasingly shaping the decisions of pricing, sourcing, and supply teams. And yet, we still see many businesses respond to them reactively, treating each new change as an isolated event rather than part of a larger pattern.

To explore why this reactive posture can be risky, let’s consider three short stories. Each highlights a different aspect of how consumer expectations, policy shifts, and brand strategy converge, and what happens when that alignment breaks down.

• Gain actionable insights on driving trade promotional optimisation (TPO) to improve ROI across different channels.
• Learn about the value of AI in TPO/TPM
• Discover the latest tools and technologies enabling real-time promo scenario planning and execution 

• Master actionable strategies to adapt your pricing models during economic slowdowns, leveraging hybrid approaches despite data limitations 

• Proactively develop risk management techniques to protect profitability by optimizing marketing spend across channels and SKUs 

• Discover how to balance pricing and marketing elasticity to drive sustainable profit growth without sacrificing margins for market share

• Unleashing the potential of RGM across markets by overcoming data challenges 

• Realizing the full benefits of promotional optimization (hint: think integrated, cross-functional process) 

• Navigating market dynamics and technological advancements to build sustained excellence

AI is fundamentally changing the way how pricing is done: Instead of ex-post analyses and cumbersome discussions on price architecture, price models and price points, AI brings full rigor to improve pricing decision plus on top can fully automate the pricing process. Some frontrunning companies have understood this already and started early on to make sense of their transactional, customer or market data for more elaborated pricing.

In this webinar, we dive into the state of AI powered pricing by looking into the key insights from Horváth’s 3rd global AI powered Pricing Survey and focus particularly on what firm can learn from AI pricing champions that have leveraged AI already substantially and achieve above average returns. Last but not least, we inspire you with 4 hands-on demos on (Gen)AI use cases in pricing and sales to get stated quickly.

This article explores how Revenue Growth Management (RGM) is evolving in response to today’s volatile market dynamics. From inflation and supply chain disruptions to shifting consumer behavior, RGM professionals face unprecedented challenges. Yet, within this complexity lies opportunity.

This article delves into actionable strategies for navigating these challenges, including leveraging emerging markets, fostering win-win partnerships, and drawing inspiration from timeless Chinese stratagems. By balancing short-term tactics with long-term strategy, embracing data-driven insights, and fostering cross-functional collaboration, RGM can transform from an operational function into a strategic powerhouse. Whether you’re a seasoned RGM leader or an aspiring professional, this article offers a fresh perspective on driving sustainable growth in an increasingly competitive landscape.