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One Vision, One Team, One Price

  • Abstract: In today’s rapidly evolving and increasingly complex market, pricing is more than a function - it’s a strategic advantage. One Vision. One Team. One Price. explores the critical synergies required to build a robust pricing organization that thrives in this dynamic landscape. By aligning the strengths of pricing teams, merchants, senior leadership, and digital, companies can elevate pricing from a tactical framework to a strategic one that drives competitive edge, customer loyalty, and sustainable profitability. Dive into this to uncover actionable insights and transformative needs for modern pricing excellence.
  • PDF Download: images/EPP_Pulse/downloads/Journal_PDF_One_Vision_One_Team_One_Price_V1.pdf
  • Author (Grid View): Edward Salas | Senior Vice President of Retail Strategy | DATAWEAVE
  • Author + Position + Company: Edward Salas | Senior Vice President of Retail Strategy | DATAWEAVE
  • Author + Position: Edward Salas | Senior Vice President of Retail Strategy
  • Author - Name Only: Edward Salas
  • Author - Position Only: Senior Vice President of Retail Strategy
  • Author - Company at time of writing: DATAWEAVE
  • Author - Bio: Edward Salas, SVP of Retail Strategy at DataWeave, combines over 30 years of experience in the retail and pricing industry with a forward-thinking approach to data-driven solutions. Spending the majority of his career at H-E-B, Edward honed his expertise in pricing across multiple domains, including Corporate Pricing Strategies, Pricing Systems and Solutions, Competitive Data Acquisition, and Pricing Intelligence, fostering a deep understanding of this critical area. With over 20 years dedicated to pricing, he has contributed significantly to transforming it into a strategic advantage for businesses. Today, at DataWeave, Edward leverages AI and advanced analytics to help global retailers and brands move forward on their pricing journey. He focuses on coordinating innovative retail and pricing solutions that drive business growth and empower organizations to adapt to a rapidly evolving market. As the facilitator of The Price Point, a LinkedIn-based thought leadership video series, Edward shares fresh perspectives and industry expertise, fostering meaningful conversations that guide the industry toward more strategic and impactful pricing practices.
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  • Article data / edition: 6th Edition | 2025
  • Pulse Article Subheading: The Synergies of a Successful Pricing Organization
  • Article Intro: In today’s competitive marketplace, the ability to establish and maintain an effective pricing organization is not only a differentiator but a necessity. Retailers and brands alike are facing unprecedented challenges, from fluctuating consumer demand to intense competitive pressures and an inflationary marketplace, all compounded by rapid technological advancements. To navigate this landscape effectively, pricing organizations must harness synergies across four critical pillars: Pricing Teams, Merchants, Senior Leadership, and Digital. Each pillar plays a pivotal role, and their collaboration is essential for long-term success. By examining the unique responsibilities and interdependencies of these pillars, companies can build a highly successful pricing organization that is not only robust and impactful, but also agile to navigate the changing times we’re in.

In today’s competitive marketplace, the ability to establish and maintain an effective pricing organization is not only a differentiator but a necessity. Retailers and brands alike are facing unprecedented challenges, from fluctuating consumer demand to intense competitive pressures and an inflationary marketplace, all compounded by rapid technological advancements. To navigate this landscape effectively, pricing organizations must harness synergies across four critical pillars: Pricing Teams, Merchants, Senior Leadership, and Digital. Each pillar plays a pivotal role, and their collaboration is essential for long-term success. By examining the unique responsibilities and interdependencies of these pillars, companies can build a highly successful pricing organization that is not only robust and impactful, but also agile to navigate the changing times we’re in.

Pipeline Excellence: Smarter Decisions with Analogue & Predictive Insights

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Discover how to accelerate pipeline decision-making with a smarter, data-driven approach that combines analogue insights and predictive modeling.

Learn how to quickly and accurately identify comparators using comprehensive data, anticipate market trends, optimize pricing, and inform launch strategies.

Pricing as a Tool for Innovation and Growth - A Tesla Case Study

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  • Discover how Tesla used the untapped potential within the used vehicle department, transforming it from a standalone entity into a powerful sales enabler for new vehicle sales.
  • Learn how to move beyond traditional cost-plus pricing to implement innovative pricing models that maximise company output.
  • Gain practical insights from Tesla’s experience in creating a simulation to determine the optimal balance between used vehicle pricing and new vehicle sales, enabling you to take calculated risks and unlock new revenue streams. 
 
 

Strategic Revenue Growth Management: A Detailed Overview of Bacardi's Approach in Partnership with XTEL

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  • Author custom: Stuart Hartley; Bertrand Pantou
  • Unleashing the potential of RGM across markets by overcoming data challenges 
  • Realizing the full benefits of promotional optimization (hint: think integrated, cross-functional process) 
  • Navigating market dynamics and technological advancements to build sustained excellence

The Alchemy of AI-Transforming Data into Gold

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AI is fundamentally changing the way how pricing is done: Instead of ex-post analyses and cumbersome discussions on price architecture, price models and price points, AI brings full rigor to improve pricing decision plus on top can fully automate the pricing process. Some frontrunning companies have understood this already and started early on to make sense of their transactional, customer or market data for more elaborated pricing.

In this webinar, we dive into the state of AI powered pricing by looking into the key insights from Horváth’s 3rd global AI powered Pricing Survey and focus particularly on what firm can learn from AI pricing champions that have leveraged AI already substantially and achieve above average returns. Last but not least, we inspire you with 4 hands-on demos on (Gen)AI use cases in pricing and sales to get stated quickly.

The Future of RGM

  • Abstract: This article explores how Revenue Growth Management (RGM) is evolving in response to today’s volatile market dynamics. From inflation and supply chain disruptions to shifting consumer behavior, RGM professionals face unprecedented challenges. Yet, within this complexity lies opportunity. This article delves into actionable strategies for navigating these challenges, including leveraging emerging markets, fostering win-win partnerships, and drawing inspiration from timeless Chinese stratagems. By balancing short-term tactics with long-term strategy, embracing data-driven insights, and fostering cross-functional collaboration, RGM can transform from an operational function into a strategic powerhouse. Whether you’re a seasoned RGM leader or an aspiring professional, this article offers a fresh perspective on driving sustainable growth in an increasingly competitive landscape.
  • PDF Download: images/EPP_Pulse/downloads/EPP_Pulse_7thEdition_Nataliya_Nevzorova_complete_1.pdf
  • Author (Grid View): Nataliya Nevzorova | Regional RGM Manager
  • Author + Position + Company: Nataliya Nevzorova | Regional RGM Manager
  • Author + Position: Nataliya Nevzorova | Regional RGM Manager
  • Author - Name Only: Nataliya Nevzorova
  • Author - Position Only: Regional RGM Manager
  • Author - Bio: Nataliya Nevzorova is a seasoned Revenue Growth Management professional with over 13 years of experience driving profitable growth and transformational change across global CPG brands. In her role as a Regional RGM Manager for a leading global consumer goods company, she specializes in harnessing data-driven insights to maximize revenue and profitability. With a proven track record in optimizing pricing architectures, managing cross-functional projects, and building high-performing teams, she is passionate about shaping the future of RGM. Her commitment to innovation and strategic thinking positions her as a trusted voice in the RGM community. Reach Nataliya at https://www.linkedin.com/in/nataliya-nevzorova-2ab7861a9/
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  • Article data / edition: 7th Edition | 2025
  • Pulse Article Subheading: Navigating Complexity with Agility, Innovation, and Wisdom
  • Article Intro: This article explores how Revenue Growth Management (RGM) is evolving in response to today’s volatile market dynamics. From inflation and supply chain disruptions to shifting consumer behavior, RGM professionals face unprecedented challenges. Yet, within this complexity lies opportunity. This article delves into actionable strategies for navigating these challenges, including leveraging emerging markets, fostering win-win partnerships, and drawing inspiration from timeless Chinese stratagems. By balancing short-term tactics with long-term strategy, embracing data-driven insights, and fostering cross-functional collaboration, RGM can transform from an operational function into a strategic powerhouse. Whether you’re a seasoned RGM leader or an aspiring professional, this article offers a fresh perspective on driving sustainable growth in an increasingly competitive landscape.

This article explores how Revenue Growth Management (RGM) is evolving in response to today’s volatile market dynamics. From inflation and supply chain disruptions to shifting consumer behavior, RGM professionals face unprecedented challenges. Yet, within this complexity lies opportunity.

This article delves into actionable strategies for navigating these challenges, including leveraging emerging markets, fostering win-win partnerships, and drawing inspiration from timeless Chinese stratagems. By balancing short-term tactics with long-term strategy, embracing data-driven insights, and fostering cross-functional collaboration, RGM can transform from an operational function into a strategic powerhouse. Whether you’re a seasoned RGM leader or an aspiring professional, this article offers a fresh perspective on driving sustainable growth in an increasingly competitive landscape.

The Pricing Power of Sustainability: Leveraging Affordability and Innovation for the Future

  • Abstract: In today’s rapidly evolving markets, the effective implementation of pricing software has become a strategic necessity for organizations striving to maintain their competitive edge and ensure sustainable profitability (Gartner, 2023; McKinsey & Company, 2023). This journal offers a detailed roadmap for navigating the complexities of pricing software implementation, addressing every critical phase—from initial planning and selecting the right implementation partner to achieving post-implementation optimization. Drawing on best practices, recent industry data, and insights from expert analyses, this guide delves into the real-world challenges faced during implementation and offers practical solutions to overcome them. This journal equips pricing professionals, consultants, and business leaders with the tools they need to unlock the full potential of their software investments. Beyond reducing the risk of costly errors, the journal highlights how effective implementation can enhance decision-making capabilities, drive long-term value, and establish a foundation for scalable, data-driven pricing excellence.
  • PDF Download: images/EPP_Pulse/downloads/Journal_PDF_The_Pricing_Power_of_Sustainability-_Leveraging_Affordability_and__Innovation_for_the_Future.pdf
  • Author (Grid View): Nicolai Broby Eckert | Senior Partner | SIMON-KUCHER
  • Author + Position + Company: Nicolai Broby Eckert | Senior Partner | SIMON-KUCHER
  • Author + Position: Nicolai Broby Eckert | Senior Partner
  • Author - Name Only: Nicolai Broby Eckert
  • Author - Position Only: Senior Partner
  • Author - Company at time of writing: SIMON-KUCHER
  • Author / Expert - Email (if contact ok): This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Author - Bio: With more than 25 years of experience, Nicolai specializes in large-scale commercial transformation programs, with a focus on driving significant, sustainable growth for his clients. Over the course of his career, he has successfully led more than 60 strategic growth pro- grams, helping organizations reshape their growth trajectories by unlocking key strategic growth levers, centered around executing commercial programs that generate both short-term revenue and long-term profit growth through well-structured "fund-the-journey" strategies. He is particularly passionate about sustainability and how it can be leveraged as a competitive advantage in today’s marketplace and has dedicated much of his expertise to helping companies tap into this powerful, consumer-driven megatrend, enabling them to gain market share while con- tributing to a carbon-neutral future. This is a subject he explores in depth in his latest book, The Demand Revolution (2024), published by MIT and Sloan School of Management as part of their "Management on the Cutting Edge" series. Beyond his role as an executive advisor, he actively invests in and sits on the boards of start-ups and scale-ups focused on making a positive impact in the world. Reach Nicolai at nicolai.brobyeckert@simon-kucher.com
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  • Article data / edition: 6th Edition | 2025
  • Pulse Article Subheading: Sustainability, but at what cost?
  • Article Intro: The sustainability movement is no longer confined to luxury products aimed at a small, eco-conscious elite. Today, sustainability is becoming a demand for the masses. Consumers across all income brackets are seeking sustainable alterna- tives, yet many still find these products out of reach. As I discuss in The Demand Revolution, the true challenge is not only making sustainable products available but also making them affordable.

The sustainability movement is no longer confined to luxury products aimed at a small, eco-conscious elite. Today, sustainability is becoming a demand for the masses. Consumers across all income brackets are seeking sustainable alterna- tives, yet many still find these products out of reach. As I discuss in The Demand Revolution, the true challenge is not only making sustainable products available but also making them affordable.

The Revenue Manager of Tomorrow

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As Revenue Management continues to evolve, the role of the Revenue Manager is emerging as a key driver of strategic growth and cross-functional leadership. In today’s dynamic environment — shaped by data-driven decision-making, AI-powered insights, and increasing market complexity — staying ahead requires more than operational excellence. It calls for innovation, agility, and a forward-looking vision for sustainable value creation.

Join Buynomics' Co-Founder Ingo Reinhardt and RGM expert Ivan Tretyakov (ex-Danone) for a deep dive into what it takes to succeed as a Revenue Manager in 2025 and beyond. From building mature RGM functions to aligning commercial teams and enabling long-term business success, they’ll share actionable strategies and real-world lessons from their experience.

The Upgraded Era: AI Across the Price Waterfall

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Pricing leaders are adapting how to approach their strategies when there is more technology support than spreadsheets, gut instinct, or status quo thinking. Join us as we demonstrate how artificial intelligence is transforming the pricing waterfall—from list price to pocket margin—into your full cycle growth engine.

Discover how AI-powered platforms:

  • Detect and stop margin leaks in real time
  • Accelerate pricing decisions from weeks to hours
  • Deliver explainable, industry-specific guidance across quoting, pricing, and incentives

Trade Wars

  • Abstract: As the Trump administration intensifies its tariff regime in the United States on imports from Canada, Mexico, and China, even hinting at punitive measures against European commodities like wine, global manufacturers and distributors are, once again, confronting increased volatility. This climate of economic uncertainty demands that businesses proactively embrace strategic pricing agility. Here are a few tips for navigating trade wars and mastering pricing agility from the experts at Vendavo.
  • PDF Download: images/EPP_Pulse/downloads/Journal_PDF_Trade_Wars-Mastering_Pricing_Agility__in_Times_of_Global_Uncertainty_2025.pdf
  • Author (Grid View): Mitchell D Lee | Profit Evangelist | VENDAVO
  • Author + Position + Company: Mitchell D Lee | Profit Evangelist | VENDAVO
  • Author + Position: Mitchell D Lee | Profit Evangelist
  • Author - Name Only: Mitchell D Lee
  • Author - Position Only: Profit Evangelist
  • Author - Company at time of writing: VENDAVO
  • Author / Expert - Email (if contact ok): This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Author - Bio: Mitch is the Profit Evangelist and VP Product Marketing at Vendavo with decades of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term supply agreements with leading global manufacturers. Reach Mitch at mdlee@vendavo.com
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  • Article data / edition: 6th Edition | 2025
  • Pulse Article Subheading: Mastering Pricing Agility in Times of Global Uncertainty
  • Article Intro: Change is the only certainty. The first step toward maintaining agility is staying well-informed. Set up real-time alerts and subscribe to trade news that impacts your industry directly. Use this information to forecast potential shifts in costs and prepare your pricing strategies in advance. This foresight allows you to quickly respond to new tariffs.

Change is the only certainty. The first step toward maintaining agility is staying well-informed. Set up real-time alerts and subscribe to trade news that impacts your industry directly. Use this information to forecast potential shifts in costs and prepare your pricing strategies in advance. This foresight allows you to quickly respond to new tariffs.

Transforming Promotions with AI

  • Abstract: This article explores how AI can transform promotional management by optimizing strategy, efficiency, and cultural alignment. Traditional promotions often lose effectiveness due to consumer perception effects, leading to issues like forward buying and cannibalization, especially in sectors like FMCG and fashion apparel. Through a phased approach —Crawl, Walk, Run, Fly— companies can incrementally integrate AI, from building foundational data transparency to achieving real-time, AI-driven decision-making. This approach demonstrates that AI enables businesses to balance short-term promotional gains with sustainable growth, offering a competitive edge in highly promotional markets.
  • PDF Download: images/EPP_Pulse/downloads/Journal_PDF_Transforming_Promotions_with_AI-_Smarter_Strategy_Greater_Impact_V2.pdf
  • Author (Grid View): Özde Süslü Global | Head of Discounts and Promotions Management | TRIUMPH INTERNATIONAL
  • Author + Position + Company: Özde Süslü Global | Head of Discounts and Promotions Management | TRIUMPH INTERNATIONAL
  • Author + Position: Özde Süslü Global | Head of Discounts and Promotions Management
  • Author - Name Only: Özde Süslü Global
  • Author - Position Only: Head of Discounts and Promotions Management
  • Author - Company at time of writing: TRIUMPH INTERNATIONAL
  • Author / Expert - Email (if contact ok): This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Author - Bio: An experienced professional with 15 years in Revenue Growth Management and Business Intelligence, I have a proven track record in driving results within retail and omnichannel environments, notably at Marks & Spencer and Triumph. I excel at turning complex data into actionable insights that drive business growth, including optimizing price elasticities, en- hancing market penetration, and maximizing margin performance through advanced RGM stra- tegies. My expertise also includes rolling out cutting-edge TPx tools to support these initiatives. I’m passionate about continuous improvement and digital transformation, particularly in the retail sector, and I look forward to exchanging ideas with like-minded professionals. Reach Özde at ozde.suslu@triumph.com
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  • Article data / edition: 6th Edition | 2025
  • Pulse Article Subheading: Smarter Strategy, Greater Impact
  • Article Intro: Sales promotions offer a double-edged sword for businesses. While they can be effective in attracting new customers, boosting volumes, and creating aware- ness, they also risk losing impact over time due to fundamental principles of hu- man price perception. According to Prospect Theory, promotions gradually lose efficiency due to three psychological effects. First, there is an asymmetric effect, where customers perceive a price promotion less as a gain than they perceive a price increase as a loss. Second, promotions suffer from decreasing effectiveness; the pleasure or utility derived from each subsequent promotion diminishes when promotions are frequently repeated. Finally, expectation adjustment occurs as consumers start to anticipate discounted prices, leading them to view full prices unfavourably and potentially weakening brand loyalty. In other words, they are trained to become more price sensitive overtime, and they do seek deals more often.

Sales promotions offer a double-edged sword for businesses. While they can be effective in attracting new customers, boosting volumes, and creating aware- ness, they also risk losing impact over time due to fundamental principles of hu- man price perception. According to Prospect Theory, promotions gradually lose efficiency due to three psychological effects. First, there is an asymmetric effect, where customers perceive a price promotion less as a gain than they perceive a price increase as a loss. Second, promotions suffer from decreasing effectiveness; the pleasure or utility derived from each subsequent promotion diminishes when promotions are frequently repeated. Finally, expectation adjustment occurs as consumers start to anticipate discounted prices, leading them to view full prices unfavourably and potentially weakening brand loyalty. In other words, they are trained to become more price sensitive overtime, and they do seek deals more often.

Turning Insights into Impact: Making RGM Work in the Field with AI & Analytics"

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1. Translating RGM Strategy into Operational Execution

Bring Revenue Growth Management to life beyond theory by embedding it into everyday commercial routines.

2. Driving Smarter, Faster Decisions with AI and Analytics

Leverage predictive technologies to enhance business agility and empower cross-functional teams.

3. Activating Store-Level Actions with Real-Time Alerts

Equip sales teams with timely, data-driven triggers that lead to faster, more effective in-market responses.

4. Winning at the Shelf: Optimizing Price Pack Architecture and Assortment

Deploy AI-powered insights to fine-tune PPA and SKU mix based on outlet potential and shopper behavior.

Unlock the Power of AI to Optimize Pricing and Maximize Profits

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AI-driven pricing is transforming the way businesses set and adjust prices in real time. But how do you know if your company is ready to leverage AI for pricing optimization? In this webinar, we’ll break down the different types of AI-powered pricing strategies, where they work best, and how they can drive revenue and margin improvements. 

Key takeaways include:

  • Identifying the right AI approach for your industry and business goals
  • Assessing if your data is ‘AI-ready’ for effective pricing optimization
  • Practical steps to implement AI pricing for maximum impact 

Whether you're new to AI-based pricing or looking to refine your strategy, this session will equip you with the knowledge to make informed decisions and drive success. 

Unlocking Quality Revenue Growth through consumer-centric PPA

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  • The optimal design of a successful PPA – how to do it faster, more efficiently and in the best way
  • Unleash promotion effectiveness and adjust your PPA for the consumers
  • Learn how to navigate the complexities of price-pack architecture in a rapidly changing regulatory landscape

Value of an Integrated Price & Market Access Ecosystem

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Explore how integrating data, software, and strategic insights across the product lifecycle - from pipeline to loss of exclusivity - enables faster, more confident decision-making.

Learn how a connected ecosystem optimizes pricing strategies, accelerates access, and improves the accuracy of insights. We’ll also examine how fragmented systems increase acquisition and integration costs, introduce misaligned data, and undermine confidence in critical decisions. See how NAVLIN’s integrated approach can transform the way you bring therapies to market.

When 8+2 is less than 10. Unlocking hidden pricing potential

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  • Know how to leverage partitioning to unlock new revenue streams after getting close to maximum willingness to pay 
  • Learn under what circumstances combining separate price elements would be beneficial 
  • Receive key takeaways for the strategic application and consolidation of partitioned pricing 

Winning the Pricing Game

  • Abstract: In the complex B2B landscape, competitive pricing intelligence is crucial for winning deals profitably. This article addresses the challenges B2B pricing teams face in gathering and utilizing competitive data, offering practical solutions. It explores the difficulties of accessing hidden pricing information, the legal and ethical considerations, and the challenge of validating data reliability. The article advocates for a proactive, organization-wide approach to collecting both structured and unstructured data, emphasizing ethical practices and the importance of combining multiple sources for a comprehensive view. It highlights the power of imperfect data over no data, urging businesses to embrace a hands-on approach to competitive intelligence for a significant competitive advantage.
  • PDF Download: images/EPP_Pulse/downloads/EPP_Pulse_7thEdition_Loon_Spielmann_complete.pdf
  • Author (Grid View): Loon Spielmann | Vice President of Pricing Strategy | Bosch Rexroth
  • Author + Position + Company: Loon Spielmann | Vice President of Pricing Strategy | Bosch Rexroth
  • Author + Position: Loon Spielmann | Vice President of Pricing Strategy
  • Author - Name Only: Loon Spielmann
  • Author - Position Only: Vice President of Pricing Strategy
  • Author - Company at time of writing: Bosch Rexroth
  • Author - Bio: Loon Spielmann is the Vice President of Pricing Strategy at Bosch Rexroth, bringing over 20 years of experience in pricing and competitive intelligence from the medical device industry to the industrial automation sector. He specializes in developing and implementing global pricing strategies that drive profitable growth. His focus is on empowering sales teams with data-driven insights and tools to strengthen value propositions and optimize competitive price positioning. His proven ability to synthesize pricing strategy with competitive intelligence, honed in the highly competitive B2B market, is now a key asset in shaping Bosch Rexroth's pricing approach across its diverse and complex product portfolio.
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  • Article data / edition: 7th Edition | 2025
  • Pulse Article Subheading: Mastering Competitive Intelligence in B2B
  • Article Intro: In the opaque world of B2B, where pricing isn't readily transparent and deal structures are complex, competitive pricing intelligence becomes paramount. Winning deals hinges on understanding the competitive landscape – securing contracts at prices that ensure profitability, not just market share. Yet, many B2B pricing teams struggle to integrate this crucial practice. Let's unpack the obstacles and offer actionable solutions.

In the opaque world of B2B, where pricing isn't readily transparent and deal structures are complex, competitive pricing intelligence becomes paramount. Winning deals hinges on understanding the competitive landscape – securing contracts at prices that ensure profitability, not just market share. Yet, many B2B pricing teams struggle to integrate this crucial practice. Let's unpack the obstacles and offer actionable solutions.

Winning with RGM

  • Abstract: As inflation and competitive pressure intensify across the FMCG sector, brands face a critical challenge: how to protect profitability without compromising brand equity. This article explores how industry leaders are meeting that challenge by embedding Revenue Growth Management (RGM) into the heart of their commercial strategy. Rather than resorting to deep discounts or reactive pricing, companies are shifting toward value-based pricing, data-informed promotion strategies, and real-time decision-making to sustain growth. Drawing from examples like Coca-Cola HBC and supported by insights from firms such as McKinsey, the piece highlights how RGM is evolving from a tactical tool to a daily operating system. It emphasizes the importance of cross-functional alignment, simulation-based planning, and disciplined promotional execution. Ultimately, the article shows how RGM empowers FMCG leaders to grow margins, stay relevant to value-conscious consumers, and maintain a resilient commercial position in today’s unpredictable market.
  • PDF Download: images/EPP_Pulse/downloads/EPP_Pulse_7thEdition_Mariam_Ghabrial_coverpage.pdf
  • Author (Grid View): Mariam Ghabrial | Marketing & PR Director | Marketeers
  • Author + Position + Company: Mariam Ghabrial | Marketing & PR Director | Marketeers
  • Author + Position: Mariam Ghabrial | Marketing & PR Director
  • Author - Name Only: Mariam Ghabrial
  • Author - Position Only: Marketing & PR Director
  • Author - Company at time of writing: Marketeers
  • Author - Bio: Mariam Ghabrial is a marketing and insights expert, guiding businesses in turning consumer insights into actionable revenue growth management strategies. As the Marketing & PR Lead at Marketeers, she plays a key role in shaping industry conversations and driving impact. With a background in advertising at FP7 McCann, she has worked with global brands like Nestlé and Orange, gaining deep expertise in market dynamics. Her contributions have earned her the "Making a Difference" award from UNICEF and the "Pioneer" title from ESOMAR for advancing Competitive Intelligence research in Africa. Passionate about simplifying decision-making, Mariam helps businesses accelerate growth through informed, strategic choices.
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  • Article data / edition: 7th Edition | 2025
  • Pulse Article Subheading: How FMCG Leaders Protect Profits and Market Share
  • Article Intro: As inflation and competitive pressure intensify across the FMCG sector, brands face a critical challenge: how to protect profitability without compromising brand equity. This article explores how industry leaders are meeting that challenge by embedding Revenue Growth Management (RGM) into the heart of their commercial strategy.

As inflation and competitive pressure intensify across the FMCG sector, brands face a critical challenge: how to protect profitability without compromising brand equity. This article explores how industry leaders are meeting that challenge by embedding Revenue Growth Management (RGM) into the heart of their commercial strategy.