How Big Data enables next level in Promotion Optimization
- After download go to: Academy Open Class
- Speakers: David Abis. Carina Roellig, Fabrizio Bianchi
- Free Video: No
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Complexity and speed in changes of the new reality require CP companies to incorporate into their decision-making processes more and more information coming from multiple sources not already structured. Let’s see how Big Data can enhance planning and optimization in Revenue Growth Management with the main focus on Promotions.
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