Skip to main content

The importance of exploring the shopper-back design to have a full customer focus model

  • After download go to: Resource Library
  • Speakers: Mark Campbell - Senior Manager, Global RGM Development – PPA & Pricing Strategy - Société - BIC
  • Free Video: No
  • VLT Viewable: No
  • Continue developing your top line and value proposition to the consumer and finding new ways of growing
  • How to raise prices and not lose profit – find out how to calculate and make sure you are going in the right direction
  • The importance of the link between pricing, value chain, channel and market

Keynote Video, 2023

  • Hits: 604