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Pricing technology tools – buy-of-the-shelf or build in-house

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  • Speakers: Wendy Janssen - Global Director and Head of SRM Analytics - Mars Wrigley
  • Free Video: No
  • VLT Viewable: No
  • When is it appropriate to build in-house or to buy, and why?
  • Success story to building a customised Pricing solution in-house - how to do this by close collaboration with various functions such as data engineering, data science, business translation and business owners
  • How to move from fully customised to easily scalable solutions?

Keynote Video, 2023

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