Royal FrieslandCampina (RFC) as a cooperative is owned by its farmers and receives its farmer’s milk “no matter what”
The milk price paid to the farmer is both the main source of income for our farmers, but also the main cost for the company FrieslandCampina
One of the main goals of RFC is to get the most value out of its milk as possible
This should be achieved by allocating the right amount or milk to the highest valorizing products
Meanwhile, pricing of these different products is aimed at optimizing value by offering the right price for the right (sub)product to the right customer at the right time
There is especially a lot of focus on timing, as the dairy sector is a very volatile sector with market prices fluctuating significantly over time
