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The balance between dynamic pricing and personalisation leveraging pricing investments

  • After download go to: Resource Library
  • Speakers: Sheetal Chavan, Commercial Pricing Lead and Dominik Prugger, Senior Product Manager – Zalando
  • Free Video: No
  • VLT Viewable: No
  • The use of dynamic pricing based on the supply-demand mechanics to optimize the top line and the margins 
  • How pricing investments such as coupons/vouchers and subscriptions are personalized to focus on the goals on top line and optimal profit levels.  
  • Learn how to improve your overall profitability and understand how to use map pricing and dynamic pricing to create a more personalized offer and segmentation

Keynote Video, 2023

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