Written by Marta Pinha on . Posted in Digital Hub.
The pricing journey of an omnichannel player - The organisational and technical development of Fressnapf in pricing
- After download go to:
Resource Library
- Speakers:
Sándor Szilágyi - Head of Pricing and Performance Management - Fressnapf Group
- Free Video:
No
- VLT Viewable:
No
- Organisational Mindset
- Tool implementation
- Prerequisites of dynamic pricing
- Team development and skills
- Challenges for pricing on the journey from omnichannel to an ecosystem
Keynote Video, 2023
