Written by Silvia Pradas on . Posted in Digital Hub.
Drive and empower price elasticity – the holy grail of pricing!
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- Price elasticity in practice: how to have the right assumptions, right category and assortment
- Understanding which items are less price sensitive to build your strategy
- How do we really calculate price elasticity?
- Reimagining the view of elasticity - a new perspective of price elasticity and price perception
Keynote Video, 2024
