In the complex landscape of Revenue Growth Management (RGM), balancing the needs of manufacturers, retailers, and shoppers is the key to long-term success. In this webinar, we’ll explore the "Triple Win" concept, focusing on how a deep understanding of shopper behavior can generate value for all stakeholders.

During the webinar, we will:

- Deep-Dive into the Triple Win Concept: Understand how the Triple Win framework can align the interests of manufacturers, retailers, and shoppers to drive sustainable growth

- Importance of Shopper Understanding: Discover why a complete understanding of shopper and consumer behavior is crucial for achieving a true Triple Win and how any other method risks falling short by only benefiting manufacturers and retailers

- Examples to Identify the Triple Win: How are leading companies successfully identifying and implementing shopper-centric RGM strategies to achieve the Triple Win By centering your RGM approach around the shopper, you can enhance margins for both manufacturers and retailers while keeping shoppers engaged and loyal.

Join us to learn how to transform your RGM strategy for long-term success.

A brief summary of how Artificial Intelligence, one of the most sophisticated approaches in Pricing and Revenue Growth Management, can improve the performance of your business and how to implement it in your company.

Join us for an insightful webinar where we will delve into the transformative impact of AI technologies on Revenue Growth Management (RGM). As we build on the discussions from the recent FMGC/CPG Revenue Growth Management Forum, this session aims to provide a comprehensive understanding of AI's role in revolutionizing RGM practices. Engage with us to uncover how AI is changing the landscape of data analysis, decision-making, and business operations.

This webinar is perfect for those looking to speed up their digital transformation journey within their organizations, especially in the face of heightened competitive actions, and evolving consumer behaviors influenced by technology and economic conditions, all within the new Generative AI era!

Topics covered:
- AI in RGM: How advancements in AI technologies enhance data analytics to help businesses maximize revenue growth, with real-world examples and insights into the new generation of AI-powered tools essential for modern strategies.

- Evolving Decision-Making: The shift from finding answers to asking the right questions and how to build narratives that support strategic decisions.

- Business Benefits: Key advantages such as faster time to market, risk mitigation, and improved communication across the organization.

- Workforce Transformation: The impact of AI on creativity, management practices, and overall business operations.

Don’t miss this opportunity to learn and collaborate on the future of Revenue Growth Management!

EPP Life Sciences Pricing Forum 2024

Using the 5th Annual Global Pricing Survey as a foundation, noted pricing expert Chris Kennedy-Sloane will take stock of what market changes impacted us in 2023 and how pricers responded. He will then pull out his crystal ball and predict where pricing is going in 2024. A focus will be on how AI is changing pricing today and its growing impact in the future.
- Highlights of pricing transformation in 2023
- Our predictions for 2024 and beyond
- The elephant in the room: AI in Pricing

• Develop your Category Management and RGM granularity with new models within your organisation
• Build a strong RGM culture – Understand how to make RGM a core team
• Hear a systematic approach of change management: what processes were used and what different teams were involved

In our annual consumer price/promotion survey, we dive into how consumer trade-offs continue to evolve as inflation stabilizes. Although price increases are slowing, many consumers are still feeling financial strain and actively seeking ways to get the most value. At the same time, consumers continue to recognize and value brands, choosing based on more than just price.

Key Take-aways:

• Price Remains Crucial: While price continues to play a significant role in consumer decisions, there’s more to the story.

• Shifting “Back to Brands”: We’re observing a gradual return to brand as consumers seek more than just cost savings.

• Ongoing Trade-Down Behavior: The trend of trading down remains strong, affecting both brand and store selection

• Role of Promotions: Strategic promotions are an important factor in influencing consumer choice, impacting both brand and store selection.

The case study talks about a Pharma industry example of mature brand portfolio facing YoY sales erosion of around 5 %. This was slightly mitigated by implementing a global gross to net optimization framework for key mature brands leading to topline improvement of approx 8.3 Mn Eur and bottomline improvement of around 2.3 Mn Eur in the first wave. This example illustrates that GtN optimization can be an impactful exercise especially for mature product portfolio. If done in the right way, this framework can lead to million-dollar impact on portfolio.

• Understanding the impact of competition shifts on customer behavior and business outcomes
• Various levers – beyond lowering actual prices - to bring value to customers
• Strategic alignment, metrics, and a focus on continuous learning for confidence

• The pros of a customer-centric approach like customer value management (CVM)
• How to address typical challenges practitioners meet when starting and implementing customer value management (CVM) – attendees will have the possibility to vote 3 questions out of a list provided, before the event takes place
• Where to find the resources to leverage CVM and capture value

The consumer products industry is undergoing a significant shift towards online channels. E-commerce is a consolidated reality for all the main categories of CP, offering vast opportunities for companies to reach new customers, leverage new ways of selling and ultimately improve revenues.

However, navigating the online landscape can be complex without having the right guidance.

Ecommerce requires a clear strategy for all components of Revenue Growth Management and dedicated tools to sustain it.  In this article, we delve into the current landscape of ecommerce for consumer products, exploring the cutting-edge strategies shaping the industry. We'll highlight the pivotal role of Digital Shelf Intelligence (DSI) capabilities and how their adoption can empower manufacturers to optimize performance and navigate the digital marketplace effectively.

• Price elasticity in practice: how to have the right assumptions, right category and assortment
• Understanding which items are less price sensitive to build your strategy
• How do we really calculate price elasticity?
• Reimagining the view of elasticity - a new perspective of price elasticity and price perception

• How will you secure greater commitment and active engagement from your CEO as a pricing expert?
• What if your revenue strategy unlocks remarkable value creation success?
• Strengthen the connection between revenue growth and the journey of value creation!

In this webinar you will learn how to price for growth where it really matters, and how to gain extra margins where consumers don’t care—by leveraging the different strategic roles articles play in your assortment: how to identify them and how to price them as an offline, online or multi-channel retailer.

In this webinar, we’ll explore how advanced analytics and AI are transforming businesses by moving beyond data insights to actionable strategies. Learn how organizations can leverage AI to enhance decision-making, improve operational efficiency, and unlock new growth opportunities. We’ll discuss practical approaches to AI integration and how to overcome common challenges in its adoption.

The “GenAI” revolution is in full swing. Cross-functional use cases are created based on the latest methods of generative artificial intelligence and can, among other things, process image or voice data without predefined rules. In this article, the authors show what is different compared to previous AI methods and what are new possible applications in pricing and sales. Last but not least, practical guidance how to quickly industrialize use cases in brownfield organization is provided.

Is your organization reevaluating the financial impact of your pricing strategy on company growth? You’re not alone. The economy hasn’t reacted the way many global organizations thought it would. How do you make sure you’re on track today and ready to adapt tomorrow? Steer your organization toward reduced risks by examining margins, identifying sources of leakage, and getting the right insights to accelerate your pricing strategy.

In this webinar, you’ll learn:
· How to uncover what’s driving your business and profitability
· Best practices for alleviating common margin drivers and changes
· How companies have digitally transformed their pricing strategy

Join us for an insightful conversation as we delve into the transformative impact of generative AI on the pricing landscape. In this webinar, we'll explore the potential of generative AI in pricing strategies, its current applications, and considerations for businesses looking to integrate this technology. Whether you're curious about the role of AI in setting prices or evaluating its readiness for your business, this discussion promises to provide valuable insights. Don't miss out on this opportunity to gain a deeper understanding of how generative AI is reshaping pricing dynamics.

In the face of ongoing market volatility and rising costs, businesses are increasingly recognising the critical importance of pricing agility as a key lever for maintaining profitability. A recent survey conducted by Flintfox and EPP highlights that many organisations are struggling to adapt prices swiftly enough to mitigate profit losses, with delays leading to significant financial impacts – an estimated average of €495,000 in annual losses! 

Most businesses drive their topline price growth by increasing the average price of their products, which is usually done by either increasing the sale price of the products or reducing the intensity of promotions on them. There is often an overlooked third lever, one that does not affect the existing price of your products – Portfolio Mix. What exactly is portfolio mix? Why is it often overlooked? How can this generate a better quality of price growth than Price and Promotions? For all this and more, take a look at the article.