Unfortunately, many businesses are still facing turbulent times due to post-COVID challenges, high inflation, volatile and rising costs as well as changes in demand. To navigate successfully through these waters, businesses must have good understanding of their offering in terms of value and pricing.

During the webinar we will outline different ways in pricing to manage and overcome these challenges by providing some theoretical background as well as practical use cases. We will reflect on short-term price optimization possibilities such as customer-specific, product-specific and cost-specific price improvements, as well as mid- to long-term price improvements reflecting the entire pricing environment ranging from pricing strategy, price determination, price controlling to price operations.

Defining and measuring successful price and market access strategies and outcomes is critical to successful launch of new products and indications. This webinar will cover how to think about tackling these challenges and how to thing about your key KPIs.

What does operational pricing excellence look like now and in the future? Drawing on an extensive benchmarking survey and detailed data and expertise, EVERSANA's NAVLIN team will present the state of operational pricing excellence and what the future will hold.

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Join this webinar to discover best practices for planning and preparing key global pricing processes and leveraging technology to enhance efficiency and outcomes. We'll cover crucial use cases, including:

- Preparing for an in-market price change, complete with illustrative governance and approval steps;

- Managing both ends of the product lifecycle with launch and loss of exclusivity (LoE) scenarios;

- Preparing your budget and forecast simulations;

This session will provide an overview of these business scenarios, followed by a hands-on demonstration of how Model N’s Global Pricing Management system can effectively support each use case.

This webinar tackles innovative ways to do early asset valuation and how to think about indication sequencing because of changing global rules like US IRA.

With economic volatility on the rise, manufacturing and distribution companies face increasing pressure to maintain margins and navigate unpredictable market shifts.

Join Kalle Aerikkala, Business Consultant at Vendavo, as he reveals 2025’s top pricing trends and shares strategies for turning uncertainty into growth and profitability opportunities.

What You'll Learn:

- Key pricing trends in 2025 and how they will influence manufacturing and distribution

- Findings from Vendavo's Top Growth Drivers Report and Pricing Report

- How to leverage data and technology to optimize pricing for profitability and growth

- Strategies for aligning pricing with financial goals to drive commercial excellence in your organization

• Why is the development of pricing insights strategies and the application of data to inform pricing strategy development and execution important? 
• What are the opportunities and barriers to advancing pricing insights and data analytics to inform decision-making?

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In the past few years, the UK’s online beverage market has seen remarkable growth. In this market report about the Pricing Trends in The UK Sparkling Wine Market, we will dive into how retailers position their private-label sparkline wines to capture a larger market share during the most competitive time of the year: the leadup to Christmas and New Year. 

The B2B sector has made significant strides in pricing maturity, but now is the time to rethink the role of pricing in the context of ongoing technological and operational innovations, embracing a vision of "Pricing beyond Pricing."

Join us for a webinar where PwC will present valuable insights and research on how sustainability measures can support and influence customer behavior change. Discover how these measures can drive profitable growth for your business.

Topics that will be discussed:
- Understanding your target audiences and how it contributes to the right sustainability messaging
- Taking your customers on a sustainability journey: starting with awareness to lay a steady foundation
- Combining new sustainability measures and initiatives with the most appropriate pricing strategy and techniques to optimize your margins

Don't miss this opportunity to learn how to support your customers with sustainable transformation while driving profitable growth.

PANEL DISCUSSION

• Hear retailers’ perspective on what they expect from the suppliers and what a good way of working and collaboration means
• How can FMCG/CPG companies & PL suppliers can bring the value to Retailers and build a win-win collaboration framework and real examples
• Great examples of win-win joint business plans

How can retail companies manage costs and revenue effectively without oversimplifying their business processes?

EPIC Conjoint tested the optimal pricing for homecare brands in the UK in the Toilet Tissue, Laundry and Household cleaning categories vs the leading Own Label products in Tesco. We were able to identify what "brand" is worth and the optimal price premiums that brands could hold. We found differences in Male vs Female and North vs South behaviour. This session will be useful for those with strong OL competition who need help to work out what pricing strategy to take. We chose these categories because OL has made the biggest inroads (see below) where Tissue (44% now OL) and homecare (20%). This same logic can be applied to challenger brands.

This article investigates the intricate dynamics of price elasticity, exploring how consumer behaviour and market conditions influence a company's pricing power. Through Warren Buffet's lens of pricing power as a critical business metric, we examine the factors that shape price elasticity, including market leadership, relative price positioning, the availability of substitutes, and promotional and media strategies. The insights provided highlight how market leaders maintain lower price elasticity through strong brand loyalty and perceived value, the risks of misaligned premium pricing, and the impact of substitutes on consumer choices. Additionally, the article discusses how increased promotional activity can lead to higher price sensitivity and the crucial role of media support in shaping brand perception and reducing price elasticity. For pricing professionals, the analysis offers actionable strategies to optimize pricing, balance short-term promotional gains with long-term brand value, and leverage media to sustain competitive advantage.

Is your business ready to harness the full potential of your data for effective Trade Promotion Management (TPM)?

In this webinar, TELUS Consumer Goods will show you how to unlock the power of your data and ensure your organisation is prepared for a successful TPM implementation. Whether you're planning an ERP upgrade or integrating IT systems across your operations, this session will provide actionable strategies to optimize your data and technology for maximum impact.

What You’ll Learn:

Data Preparedness: Understand the critical role of data in a TPM project and learn how to assess your organisation’s readiness for an ERP upgrade, including best practices to ensure your systems and data are optimized for success.

IT Integration: Discover how to perform a comprehensive Business Readiness Assessment and seamlessly integrate IT systems across your entire product suite.

Future Trends: Stay ahead of the curve with insights into future trends in Trade Promotion Management and learn how TELUS Consumer Goods is helping businesses set themselves up for long-term success.

Ready to unlock your data’s potential for Trade Promotion Management success?