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Join our webinar to find out more about Effective Channel Pricing and what you can learn in the EPP 'Effective Channel Pricing' Virtual Live Program with Ian Tidswell.

For most B2B companies, channel partners can feel like a necessary evil, one that adds sales, but also adds complexity and risk.  Done wrong, channel pricing can drive price erosion, reduce profits, remove end-customer intimacy, and create endless sales headaches. 

It doesn't have to be like this.  In this webinar we'll review the key steps to designing and executing robust channel pricing

• Defining realistic outcomes and metrics
• Understanding value to end-customers, and how different channel partners add value to end-customers and to you
• Designing channel incentives: using all the levers to get them 'just right' for each channel segment and product category
• Setting up to execute flawlessly while reacting to disruptions
• Real-world examples of great channel pricing