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Frank Frohmann will tackle digitalisation trends and pricing challenges. In his presentation he will show in detail how innovative business-, revenue and price models help companies to generate a sustainable competitive advantage. Frank´s examples on digital pricing aspects  are based on his cross-industry experience, including automotive, industrial goods and machinery and many service sectors like transportation, tourism, telecommunications and software. 

    Chapters:
• Digitalization: Pricing relevant trends (AI, IoT, AR/VR); Technologies and Customer needs
     
• Overview: 3-lever-model of Digital Pricing; Business model, Revenue model, Pricing Process  
     
• Digital business models
     
• Digital revenue models
     
• Overview: The digitalized pricing process: “10 C of Digital Pricing”.
   
• Innovative price models  (Cross-industry examples)
   
• The digital pricing process and pricing psychology)